SAN FRANCISCO, April 26, 2017 /PRNewswire/ -- The National Council of Patient Information and Education (NCPIE), a nonprofit coalition formed to improve the information exchange of healthcare between patients and providers, has announced the election of Healthline Media, Inc. to its Board of Directors.

Healthline's Senior Medical Director of Content, Shirley Lin, RN, BSN, will fill the company's board member position, serving a three-year term in the Business Organization category within the NCPIE Board. Healthline now serves the mission of the NCPIE Board of Directors along with such organizations as the Alliance for Aging Research, American Academy of Physician Assistants, American Heart Association, American Medical Association, American Pharmacists Association, National Association of Chain Drug Stores Foundation, National Consumers League and the National Organization for Rare Disorders, Inc. along with other committed organizations dedicated to advancing consumer awareness, knowledge and safety.

"We are honored to become an active participant with NCPIE," says Healthline's Lin. "We are at a critical time in patient information wherein self-care decisions are at an all-time high while doctor visits and overall consumer trust is at a low—especially amongst Millennials. Effectively reaching the right people at the right time with the right knowledge on what is therapeutically right for them is critical."  

"Being appointed to the NCPIE Board of Directors and joining a group of leaders with shared values, commitment and dedication is both humbling and energizing for us," says Healthline CEO David Kopp. "Today we have to be able to speak to all ages, ethnicities and cultural beliefs in ways that bring both science and common sense to the forefront. We believe NCPIE and its Board of Directors will help Healthline to better serve our monthly audience of over 50 million health information seekers as well as help NCPIE and its members to extend their reach and impact."  

The values of NCPIE are twofold: (1) To represent a wide spectrum of organizations serving the public health through educational and advocacy programs that encourage the appropriate use of medicines, in order to achieve intended outcomes and improve public health and (2) To stimulate programs to ensure that medicine information is useful and scientifically accurate in whatever form and for whatever audience it is delivered.

About Healthline
The fastest growing health information brand reaching 50 million people monthly, Healthline's mission is to be a consumer's most trusted ally in the pursuit of health and well-being. Healthline provides socially-inspired, medically-reviewed and data-driven content to help us all live stronger, healthier lives. Healthline's flagship website Healthline.com takes a contemporary approach to health and wellness information. Healthline's Medical News Today operation and website ranks #1 in Google for medical news. Healthline's MS Buddy App, a buddy matching support community and resource for those living with Multiple Sclerosis, is available on iTunes and Google Play.

About NCPIE
Organized in 1982, the National Council on Patient Information and Education (NCPIE), located in Rockville, MD, is a nonprofit coalition of diverse organizations committed to promoting the wise use of medicines through trusted communication for better health. NCPIE works to address critical medicine safe use issues like adherence improvement, prescription drug abuse prevention, education of medication errors, and quality improvements in healthcare provider-patient communication. NCPIE develops and provides valuable patient educational programs and resources promoting the latest advances in communication research and practice.

NCPIE's public-facing website www.talkaboutrx.org will soon be re-launched as bemedwise.org. The new site features consumer friendly tips, checklists and toolkits specifically for parents, older adults, caregivers, teen influencers, and more.

For more information on Healthline, you can contact Li Wang at lwang@kruppnyc.com.

For more information on NCPIE, you can contact Deborah Davidson, Senior Director, Member Relations and Special Projects at ddavidson@ncpie.info.

SOURCE Healthline