HealthMetrix Research Selects Benchmark Medicare Advantage Websites for 2012 MedicareWebWatch Certification

Jan 24, 2012, 11:00 ET from HealthMetrix Research Inc.

WASHINGTON, Jan. 24, 2012 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, today announced the selection of 21 Medicare Advantage plan websites for MedicareWebWatch certification.  The announcement was made during the National Forum on the Business of Medicare AdvantageMedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance.  The benchmark websites were selected from 137 Medicare Advantage websites after a comprehensive review beginning December 2011.  According to HealthMetrix Research Inc. president Alan Mittermaier:

"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests.  These 21 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites.  HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter continual changes to the Medicare Advantage program annually."           

MedicareWebWatch certification is based on HealthMetrix Research's methodology that weighs 50 website features related to:  plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance.  Certification details are available at  HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products. 

Contact:  Alan Mittermaier  614-236-8345 

2012 MedicareWebWatch Benchmark Websites




BlueCross BlueShield of MN

BlueCross BlueShield of RI

Capital District Physicians' Health Plan



Excellus Blue Cross Blue Shield

Group Health Cooperative

Health First Health Plan


Highmark Blue Cross Blue Shield

Horizon Blue Cross Blue Shield of NJ

Independence Blue Cross

Kaiser Permanente

MVP Health Plan

Priority Health

Rocky Mountain Health Plan

SCAN Health Plan

Security Health Plan

Tufts Health Plan

UPMC Health Plan

SOURCE HealthMetrix Research Inc.