HealthPlan Services' benefit crossroads Website Honored by Annual Webby Awards for Internet Excellence

May 02, 2013, 09:30 ET from HealthPlan Services

TAMPA, Fla., May 2, 2013 /PRNewswire/ -- HealthPlan Services (HPS), the nation's leading technology, sales, retention and administrative services provider for the insurance and managed care markets, announced today that its benefit crossroads direct to consumer website has been named an Official Honoree in the 17th Annual Webby Awards. A unique direct-to-consumer sales channel for top-rated individual insurance plans, the site was one of 11 awarded the distinction in the Professional Services category.

Developed in partnership with Tampa-based Bayshore Solutions, the award represents the fifth notable accolade the site has garnered. Other awards received by benefit crossroads and Bayshore Solutions include:

  • 2012 Gold W³ Award in the insurance category for web excellence
  • 2012 Gold Davey Award for health insurance agency creative website design
  • 2012 MarCom Platinum Award for website design in the corporation category
  • 2013 Silver ADDY Award by the American Advertising Federation Tampa Bay for excellence in website design

Leveraging HPS' 40-plus years of experience administering the nation's leading insurance plans, benefit crossroads takes a unique best-of-breed approach that allows consumers to choose from an array of quality insurance plan options. It is focused solely on delivering access, knowledge, product choices and personalized guidance to provide 'total care' insurance coverage.

"The mission of any HPS initiative always begins with delivering the most positive consumer experience possible. The powerful combination of our proven processes and innovative platforms alongside the creative expertise of Bayshore Solutions has delivered a truly exceptional online shopping experience through benefit crossroads," said HPS President and CEO Jeff Bak. "We are once again honored to have been recognized by a leading industry voice and believe this Webby Award is a continued testament to our success in understanding consumer health insurance needs."

The Webby Awards is the leading international award honoring excellence on the Internet. With 11,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded to the top 15 percent of all work entered that exhibits remarkable achievement.

About HealthPlan Services
HealthPlan Services (HPS) is the largest independent provider of sales, service, retention and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS' proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long-term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. For more information about HPS, visit

SOURCE HealthPlan Services