HealthPrize Technologies Announces EHR Partnership with Aprima Medical Software Inc. to Drive Patient Acquisition, Engagement and Medication Adherence

Collaboration links gamification and education platform into the Aprima Patient Portal

Oct 05, 2015, 09:00 ET from HealthPrize Technologies

NORWALK, Conn., Oct. 5, 2015 /PRNewswire/ -- HealthPrize Technologies and Aprima Medical Software today announced a strategic partnership to integrate HealthPrize's proven engagement and adherence solutions into Aprima's innovative Patient Portal. The collaboration will incorporate education, gamification and rewards into the patient EHR experience in an effort to motivate patients toward increased medication adherence and positive behavior change.

"Our partnership with Aprima gives us a unique opportunity to be an integral part of the healthcare provider workflow, interfacing with physicians and patients in a meaningful way," says HealthPrize CEO Tom Kottler. "Physicians will, in turn, be providing an innovative solution to their patients while also benefiting from the engagement and adherence data relayed back to them by the platform."

With the HealthPrize SaaS platform embedded into the Aprima EHR, patients will have direct access through their Patient Portal to an engaging and effective program designed to educate, promote adherence, and add a fun factor through the use of gamification and rewards.

"As patients engage with our platform, the HealthPrize action engine puts proprietary data collection capabilities into motion to capture useful insight for healthcare providers," Kottler adds. "Physicians can track prescription data, refill patterns and adherence behaviors by studying recorded data."

Medication non-adherence is a leading cause of poor clinical outcomes and increased healthcare costs. Industry analysts estimate poor medication adherence costs the U.S. healthcare system more than $290 billion in otherwise avoidable medical spending. 

Patients enrolled in HealthPrize programs demonstrate persistently high engagement rates and materially higher prescription fill rates as measured by mean number of fills per patient, nearly 50 percent higher than supporting brands' baselines, on average. Embedding the HealthPrize platform into the Aprima EHR system will bring this proven success to the thousands of primary care and specialty physicians who utilize it.

Aprima president and CEO Michael Nissenbaum commented, "Medication compliance is a real issue and HealthPrize has a track record of success in modifying patient behavior and improving compliance. By making HealthPrize available through our Patient Portal, we continue our efforts to support our customers' goals of increasing patient engagement in their own care. We are always looking for new ways that are faster and easier, and deliver value to the patient, as well as to providers. We believe this checks many of those boxes."

Development of the HealthPrize Aprima interface is expected to begin in the fourth quarter of 2015, with full provider access anticipated by early 2016. 

About HealthPrize
HealthPrize provides a Software-as-a-Service (SaaS), HIPAA-compliant platform and services to create unique digital experiences proven to drive patient engagement, education and increased medication adherence for healthcare companies and pharmaceutical brands. Using a proprietary gamification approach, and patented technology, combined with a deep understanding of behavioral sciences and patient psychology, HealthPrize consistently delivers high levels of patient engagement resulting in over 50% increased lifts in Rx adherence versus control.  For more information, visit and follow us on Twitter at @HealthPrize.

About Aprima Medical Software, Inc.
Aprima provides innovative electronic health record, practice management and revenue cycle management solutions for medical practices. The Aprima EHR/PM is an integrated system built on a single database. Aprima uses a fast, flexible design that adapts automatically to a physician's workflow and sets the benchmark for ease-of-use, speed and flexibility. Aprima is one of the few companies with a 17-year track record of success, including Certification for Meaningful Use Stage 2.  Thousands of Aprima users are benefiting from improved quality of care, improved patient satisfaction, improved quality of life and an improved bottom line. Based in Carrollton, TX, Aprima performs all development, support and implementation from the U.S. To learn more about how Aprima can help your practice, please visit, call us at 866-960-6890, option 7, or email us at

Media Contact:
Karen Sackowitz
Corporate Communications, HealthPrize Technologies 
+1-978-697-3845 mobile
+1-203-957-3786 office

Judy Friedman
Aprima Medical Software

SOURCE HealthPrize Technologies