BROKEN ARROW, Oklahoma, July 14, 2016 /PRNewswire/ --
Healthy & Tasty Brands Corporation (the "Company") (OTC: GRLT) today announced that it has completed an agreement, effective as of July 12, 2016, by which it acquired the franchise rights to the GRILLiT restaurant concept in the US and international markets.
CEO C. Keith Wilkerson II is pleased to confirm that the Company has reached an agreement to take over the franchise rights for GRILLiT restaurants in the United States and International markets. Ghazi Hajj will stay on as a consultant to assist with the transition and reignite the expansion strategy and the franchise expansion plan.
Mr. Wilkerson commented on the reasoning behind this exciting acquisition; "Due to growing demand for healthier food choices and premium ingredients, fast-casual restaurants such as GRILLiT are far outpacing traditional quick-serve restaurants. According to Technomic's findings in its "Top 150 Fast-Casual Chain Restaurant Report", fast-casual make up just 14 percent of the total $223 billion limited-service restaurant segment, but its sales continue to outpace other operators."
GRILLiT is a fast-casual, Latin-Caribbean fusion dining restaurants committed to a health-centric menu, featuring an open-display grill and kitchen and comfortable dining atmosphere. GRILLiT specializes in made-to-order salads, rice bowls, pasta dishes and wraps using only the freshest of products.
Customers can choose from a number of signature menu items or can create their own dish using a selection of proteins, including never-frozen grilled chicken, grass fed steaks and shrimp, 20 different hot and cold toppings, and a variety freshly made GRILLiT signature salsas and sauces such as GRILLiT & Mild Salsas, Chipotle Sauce, Balsamic Garlic, Garlic Cilantro, Teriyaki, and Curry Mustard. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. GRILLiT offers a catering program for business meetings, parties and other functions, with an option of pick-up or delivery.
GRILLiT franchising offers comprehensive training programs and processes that encompass all aspects of management and operations. Assistance with site approval and lease negotiation, design, construction management, timeline, equipment and graphic orders, grand opening week, and a marketing plan are provided to the franchisee, as well as ongoing operation and marketing support.
Forward Looking Statements:
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our retained consultants to increase franchise sales in their targeted franchise markets. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com .
C. Keith Wilkerson II
SOURCE Healthy & Tasty Brands Corporation