Healthy Directions and Adaptive Health Announce the Introduction of a Clinically-Studied Pain Relief Cream in the Popular Instaflex® Product Line

CHARLOTTE, N.C., Feb. 13, 2019 /PRNewswire/ -- Healthy Directions LLC, and its parent company, Adaptive Health, LLC, have teamed up to add a clinically-studied pain relief cream to the bestselling Instaflex® line of nutritional supplements.  Instaflex® products are the top-selling branded joint health supplements at GNC, and new Instaflex Pain Relief Cream is the first topical addition to the line, giving consumers an important additional layer of support for living and moving comfortably.

Instaflex® Pain Relief Cream is doctor-developed, clinically studied, and formulated with an exclusive, patented oxygenated oil that works fast and lasts for hours to relieve pain from conditions such as arthritis, back pain, strains, and joint and muscle pain. In a randomized, double-blind, controlled comparison study Instaflex® Pain Relief Cream was shown to be nearly 100% more effective at relieving pain as a comparable menthol-only rub.

While athletes in Europe have been using oxygenated oil for years, it took Dr. Joseph Pergolizzi, a leading expert in pain medicine, to bring it to the U.S. and combine it with soothing menthol, creating the groundbreaking formula for Instaflex® Pain Relief Cream. The oxygenated oil in Instaflex® Pain Relief Cream is exclusive—you won't find it in any other topical pain relief product on the market today.

"My view is that topical pain-relieving creams are very effective at controlling pain—and are a key part of my multimodal pain treatment plan for many of my patients," said Dr. Pergolizzi. "And unlike other pain relief creams, Instaflex® contains less menthol because I favor a less-is-more philosophy when treating pain. The minimum effective dose of menthol in Instaflex® Pain Relief Cream, combined with an exclusive, patented, non-GMO, European oxygenated oil, delivers maximum results while limiting any side effects and the distinctive odor that that can come with higher doses."

"Instaflex® Pain Cream is a safe, effective option for people who are trying to reduce their pain while staying active, without the risks associated with over-the-counter pain pills," said Ben Teicher, President of Healthy Directions.  "I am thrilled to be associated with the well-respected Instaflex® brand to get this highly effective solution into the hands of more people who need it."

Instaflex® Pain Relief Cream will be available through the Healthy Directions catalog and website, HealthyDirections.com, and a dedicated landing page, InstaflexCream.com.

"We are very happy to be adding this effective pain relief cream to the Instaflex product line," said Brandon Adcock, CEO and co-founder of Adaptive Health. "Instaflex® Pain Relief cream is a good fit for the high standards of the brand. It is doctor-developed and provides an additional level of support for our customers."

About Healthy Directions: Healthy Directions LLC, a subsidiary of Adaptive Health LLC, is a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, dedicated to providing people with a better path to better health. Healthy Directions provides expert guidance and advanced nutritional supplements from some of America's most knowledgeable and highly respected integrative- and alternative-health doctors including Julian Whitaker, MD; Dr. David Williams; Stephen Sinatra, MD; Aaron Tabor, MD; Drew Sinatra, ND; Richard Wurtman, MD; and Joseph Pergolizzi, Jr., MD. For more information, please visit HealthyDirections.com/About-Us

About Adaptive Health: Adaptive Health, LLC, formerly known as Direct Digital, LLC, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Instaflex®, Nugenix®, Peptiva® and Lumiday®.

The company rebranded as Adaptive Health after its acquisition of Healthy Directions, LLC in December 2017.  With Healthy Directions' vast product line and extensive board of medical advisors and doctors, it contributes to the company's longstanding commitment to science and innovation. Adaptive Health has since acquired Biovation Labs – a NSF certified manufacturing and fulfillment operation – in December 2018.

Adaptive Health has over 250 employees across offices in Charlotte, NC, Boston, MA, Salt Lake City, UT and Bethesda, MD. Its products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit www.AdaptiveHealth.com.

SOURCE Adaptive Health

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