Healthy Directions' Products Named 2018 CPG Editor's Choice Award Finalists by Informa's SupplySide
Daily Advantage and Omega-3 SLIM Max Named Among Top CPG Products for Innovation and Market Impact
BETHESDA, Md., Oct. 3, 2018 /PRNewswire/ -- Informa Exhibitions has named Daily Advantage by Dr. David Williams and Omega-3 SLIM Max by Dr. Stephen Sinatra as two of its finalists for the 2018 SupplySide CPG Editor's Choice Awards.
Five consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 28 different categories, out of a field of over 600 total nominations. Daily Advantage was chosen in the Multivitamin category and Omega-3 SLIM Max was chosen in the Weight Management category.
"It's an honor to receive this recognition for both Daily Advantage and Omega-3 SLIM Max, two nutritional supplements that have helped thousands of people achieve their health goals," said Ben Teicher, President of Healthy Directions. "Our goal at Healthy Directions is to develop innovative products that address today's most critical health needs. Maintaining optimal nutritional levels through a comprehensive multinutrient such as Daily Advantage is more important now than ever before. And being able to help people lose weight with a product that's highly effective, heart-healthy, and even boosts mood has been a huge accomplishment with Omega-3 SLIM Max," he added.
Daily Advantage was one of the first robust, packeted multinutrients on the market over 20 years ago, and it has been an example of continued innovation ever since, featuring nutrient-dense superfoods and phytonutrients and a full spectrum of vitamins and minerals. Most recently, Dr. Williams added new LipidMarine™ Fish Oil to Daily Advantage, which contains a unique 3:1 ratio of DHA to EPA in a highly absorbable triglyceride form, and which is also 100% traceable back to its source.
Cardiologist-developed Omega-3 SLIM Max is built on a heart-healthy foundation of clean omega-3s and includes safe, effective weight loss and blood sugar stabilizing ingredients. This new formula goes beyond typical weight loss supplements by including clinically studied KSM-66® ashwagandha, which has been shown to reduce stress, improve mood, and even reduce emotional eating—a huge roadblock to weight loss that most dieters face. And it has the added benefit of being caffeine-free and non-stimulating.
For 22 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.
"SupplySide West is the perfect venue to showcase the innovative products we recognize as part of our annual Editor's Choice Awards," said Sandy Almendarez, editor in chief, Natural Products INSIDER. "Each fall in Las Vegas, we gather to celebrate quality, smart products, all in an environment where CPG companies make connections on the show floor and learn about market forces in our educational programs to serve their next big launch."
One winner in each category will be announced at SupplySide West 2018 set for Nov. 8 and 9 at the Mandalay Bay Resort in Las Vegas, Nevada.
"We appreciate Informa's commitment to quality and innovation throughout the natural products industry and look forward to attending SupplySide West next month—a highlight of the year for many of us at Healthy Directions," Teicher said.
About Healthy Directions: Healthy Directions, LLC, a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, is dedicated to providing people with a better path to better health. Healthy Directions provides expert guidance and advanced nutritional supplements from some of America's most knowledgeable and highly respected integrative- and alternative-health doctors including Julian Whitaker, MD; Dr. David Williams; Stephen Sinatra, MD; Aaron Tabor, MD; Drew Sinatra, ND; Richard Wurtman, MD; and Joseph Pergolizzi, Jr., MD. For more information, visit www.healthydirections.com.
About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer's gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2018 show will be held Nov. 6 to 10 at Mandalay Bay in Las Vegas. For more information, visit www.supplysidewest.com.
SOURCE Healthy Directions
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