NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Hearst Digital Media and mulu today announced the launch of the muluBox on Seventeen.com. Mulu is a new platform that easily makes content relevant and shoppable for yourself or a cause. The muluBox will be interspersed across Seventeen.com's content to create recommendations with a conscience, and give their readers an opportunity to make an impact with their purchases. For any product mentioned in a video, slideshow or article, a muluBox will enable readers to shop right on the spot, and raise money for STOMP Out Bullying™, the leading national anti-bullying organization. Readers and bloggers can then share any muluBox on their own page or blog to create a network effect of support for the cause. The muluBox will launch on additional Hearst sites in the coming months.
"Mulu utilizes the power of personal recommendation to do social good," says mulu CEO and Founder Amaryllis Fox. "Hearst Digital Media and Seventeen.com are perfect partners to launch the muluBox. Because of their influence and reach, there's a real opportunity to make a huge difference in support of their chosen cause, STOMP Out Bullying™. Seventeen is now empowering its audience to be able to help others simply by shopping for their favorite things online."
"Offering our consumers the ability to browse the products they love as well as shop the pages of our sites is an important strategic imperative for 2012 and beyond," said Grant Whitmore, vice president, Hearst Digital Media. "The ability for our readers to put their social commerce dollars to work for charitable giving, in addition to acquiring great, editorially-curated product, is a unique opportunity and one we are excited to test as part of an overall Hearst Magazine ecommerce strategy. "
To date, mulu has partnered with countless charities such as the ASPCA, amFAR, Livestrong, CharityWater, Girl Up, Rock the Vote, and many more. Initial curators include well-known tastemakers such as Zooey Deschanel and the girls from HelloGiggles, Lance Armstrong, Michael Kors, Pete Wentz, Jonathan Franzen, and Ivanka Trump, among others choosing to put their great taste to work for a cause. With billions of dollars spent online each year, mulu empowers users and publishers to divert part of every purchase to make a sustainable impact for good. For more information go to www.mulu.me
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