Hearst Television Launches Hearst Anyscreen, A Private Marketplace For Connected TV Advertising
Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics
Sep 24, 2018, 10:32 ET
NEW YORK, Sept. 24, 2018 /PRNewswire/ -- Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with powerful delivery partners such as Roku. Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
"Hearst is particularly well positioned as a premium video publisher, both locally and nationally," said Jordan Wertlieb, Hearst Television's president. "When we combine our content assets and partnerships with key distribution platforms, we have a very special value proposition for our clients."
Hearst Anyscreen assembles the very best Connected TV advertising inventory and audience aggregation in one package: the premium local content of the market-leading Hearst Television stations, spanning 39 states; the premium national content of Hearst partners, including ESPN and the various program brands of A+E Networks; and inventory from premium content sources including AMC, The CW, Discovery, Food Network, HGTV, and Travel Channel, as well as OTT-first content from networks such as FilmRise, Fubo TV, Pluto TV and Tubi TV.
Hearst Anyscreen enables marketers to access this inventory with reliable audience targeting across the leading Connected TV apps and platforms, including Roku, a strategic partner of Hearst, as well as Android TV, Apple TV, DirecTV Now, Google Chromecast, Sling TV, Sony's Crackle and PlayStation Vue, XBox, and several Smart TV operating systems.
"Advertisers are seeking high quality inventory, plus scale to target effectively at the local level," added Jonathan Sumber, Hearst Television's vice president of digital sales. "Hearst Anyscreen was built upon those pillars."
Hearst Television has partnered with dataxu, a leader in convergent TV advertising technology, to deliver measurement, rich audience insights and targeting capabilities for Hearst Anyscreen. Utilizing dataxu's TotalTV solution, Hearst Anyscreen can leverage more than 650 audience characteristics to provide insights and targeting capabilities based on demographics, household details, consumer behavior and other features in combination with the analytics resources of Hearst and first-party brand data.
"We're thrilled to partner with a leading media brand like Hearst Television in defining the future of TV," said Mike Baker, co-founder and CEO, dataxu. "Today's advertisers want the quality and scale of TV with the 1:1 reach and analytics of digital media. That's what we've collaborated to deliver through Hearst Anyscreen."
"Together," Sumber noted, "we are moving the OTT space into the future, adding increased transparency, accountability and delivery for brands and agencies – all in a single premium package."
About Hearst Television
Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
About Hearst
Hearst is one of the nation's largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets; 31 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, more than 300 magazines around the world including Cosmopolitan, ELLE, Men's Health and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks. Follow us on Twitter @HearstLive and @Hearst.
About dataxu
dataxu® helps marketing & media professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers' attention when and where it matters most. With 11 offices around the world, we're here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
SOURCE Hearst Television
