Heartland Dental Care Announces Partnership with 1-800-DENTIST®

EFFINGHAM, Ill., April 12, 2011 /PRNewswire/ -- Heartland Dental Care, one of the nation's largest and fastest-growing dental groups, today announced its partnership with 1-800-DENTIST®, the dental industry's premiere lead generation company.

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Heartland Dental Care provides close to 300 affiliate dental offices with practice management services such as continuing education, professional coaching and marketing. In 2010, Heartland Dental Care welcomed 45 new dental practices and experienced 20% growth. Now, Heartland has partnered with 1-800-DENTIST® to help accelerate this growth with steady flow of high-quality patient leads through the company's new Pay-Per-Lead program.

1-800-DENTIST® recently celebrated its 25th year of helping practices grow and will spend over $50 million in advertising this year to generate consumer leads. Over 8 million people will contact 1800-DENTIST® in search of the perfect dentist for their needs.

"We see 1-800-DENTIST® as a powerful asset in our practice-building efforts," said Patrick C. Bauer, President and Chief Operations Officer of Heartland Dental Care Inc. "It is clear that a partnership with a lead generation pioneer like 1-800-DENTIST® is an additional marketing tool that we can implement to take Heartland's practice growth to the next level."

1-800-DENTIST's Pay-Per-Lead plan is uniquely designed to help group practices effectively manage their investment and maximize their return. As a member of Pay-Per-Lead, Heartland will control the quantity of leads each affiliate receives and can track leads in real-time through 1-800-DENTIST's group practice dashboard.

"We're thrilled to bring our proven ability to generate new patient leads to an innovative group practice leader like Heartland," said Gregg Coccari, Chief Executive Officer of 1-800-DENTIST®. "We look forward to many years of synergy and success."

About Heartland Dental Care

Heartland Dental Care, Inc. is one of the leading dental practice management groups in the United States with close to 300 dental practices located within 17 states. Based in Effingham, IL, Heartland provides its dentists and team members with continuing professional education and leadership training along with a variety of management services which include staffing, human relations, purchasing, administration, financial, marketing and information technology support. For more information, visit www.HeartlandDentalCare.com

About 1-800-DENTIST

Founded in Los Angeles, California in 1986, 1-800-DENTIST is the #1 lead generation company in dentistry. The company has matched over 7 million patients with member dentists through its 24/7 call center and via their websites: 1800dentist.com, dentalreferral.com and dentistry.com. Futuredontics, Inc., is the parent company of 1-800-DENTIST, as well as Patient Activator®, each responsible for filling a different need in the marketing of a dental practice. For more information, visit www.1800dentist.com.

For more information, contact:
Ashley Buehnerkemper, Community and Brand Manager
(217) 540-5653
[email protected]

SOURCE Heartland Dental Care, Inc.