WASHINGTON, Oct. 29, 2015 /PRNewswire/ -- Heart+Mind Strategies, a rapidly growing strategic research and consulting firm proudly announces the hiring of Maury Giles as one of its lead strategists. Maury will bring his experience to establish a practice focused on mapping human systems and decision-making to inform brand development and experiential innovation.
"Maury is an industry pioneer. He has a proven approach anchored in our shared Wirthlin heritage, yet modernized for alignment with our understanding of individual and societal values in today's more integrated and digitally-connected environment," said Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. "Maury has worked with many of us in the past, and we are very excited about what he can do for our clients in this space."
Over the last 20+ years, Maury's career has spanned journalism, political polling, market research, branding, marketing ROI and simulation, strategic communications planning, and system mapping.
"We are building a practice that views the world as a system when tackling complex business challenges. By mapping decision-making dynamics within a human system, we discover what our clients must do, become, or create to more deeply resonate through communications, experience, or innovation," Maury said. "I've known the Heart+Mind team most of my career—we share a respect and vision for values-based research and I am very excited to be working with them again."
Prior to joining Heart + Mind Strategies, Maury founded and led a global strategic consulting group at Ipsos called Strategy3—launched after Ipsos acquired his own consultancy PURSUIT, a blend of branding, marketing communications, design, and market research disciplines. Over his career at both the research firm and ad agency side, Maury has consulted clients on five continents in most major verticals.
Heart+Mind Strategies is a research-led consulting firm that uncovers how people think, feel and make decisions, and uses that to help clients apply these insights to achieve their specific goals. Our scientific approach to understanding how individual and societal values influence decision-making is why many leading global brands and organizations work with us.
Gretchen Comey, Director of Marketing
Maury Giles, SVP, System and Decision Mapping Solutions
SOURCE Heart+Mind Strategies