Hearts On Fire Diamonds Launches Two New Collections
Atlantico and Lorelei Collections Expand Fashion and Bridal Offerings
Jun 24, 2013, 12:41 ET
LAS VEGAS, June 24, 2013 /PRNewswire/ -- Hearts On Fire®, The World's Most Perfectly Cut Diamond®, today announced that it recently debuted two new fashion-focused collections. In addition, Hearts On Fire is also introducing more than 25 new bridal designs, including engagement rings in classic solitaire, vintage halo and large luxury styles, that all feature the new Hearts On Fire hidden heart signature.
Hearts On Fire Director of Design Ilaria Lanzoni, who joined the company last year from Garrard Jewelers in London, has made a significant impact on the Hearts On Fire jewelry collections in the past year. After the successful launch of the Illa and Copley Collections in 2012, Lanzoni continues to integrate modern design elements into the Hearts On Fire brand with the launch of the Lorelei and Atlantico Collections. Both of these collections advance Hearts On Fire's desire to marry diamonds with bold yellow and rose gold metals, as well as provide women with the aspiration to layer different Hearts On Fire necklaces, bracelets and more across the various collections.
"In the jewelry and fashion worlds, we spend a lot of time studying the trends that come and go," said Lanzoni. "My goal with Atlantico and Lorelei was to introduce two collections that capture the current, fashionable styles women desire, but with a beautiful and timeless feeling … all with a distinctive look and feel that is uniquely Hearts On Fire."
Inspired by current trends including flowers in bloom, the intricacy of lace, and vibrant color, The Lorelei Collection has a classic and feminine feel with a modern edge. With new design categories including interlocking hearts, infinity shapes and bows, this collection extends Hearts On Fire's fashion offerings.
"Lorelei is a collection that I am so excited about – as it allows me to capture contemporary styles while representing the feelings of friendship and love that are essential to any fine jewelry brand. These are designs that I truly believe any woman will love," said Lanzoni.
Additionally, The Atlantico Collection features bold colors and signature twisting lines on each unique piece, capturing the beauty and endless flow of the ocean waves.
"Having now lived on both sides of the Atlantic Ocean, and traveled much in between, I feel such a strong connection to the sea and its power. The goal of The Atlantico Collection was to capture these feelings and portray a collection that truly symbolized the experience of traveling along one's life journey," added Lanzoni.
With this launch, Hearts On Fire also introduced several new bridal designs to its engagement ring and wedding band collections. These designs, while more refined with Ilaria's touch, perfectly meet the increasing consumer demand for more unique styles, especially halo engagement rings and rose gold metals. All of these rings, as well as the Atlantico and Lorelei fashion collections include a variety of designs in all price points, from entry level pendants and earrings to important statement pieces.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 12 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.
SOURCE Hearts On Fire
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