HEAT, Mayors Jewelers Unveil Sparkling Partnership

MIAMI, Dec. 5, 2013 /PRNewswire/ -- The Miami HEAT announced today a new partnership with Mayors, South Florida's leading jeweler. The cornerstone of the partnership is Mayors designation as the Official Jeweler of the Miami HEAT.

Mayors and the HEAT are also launching the "Shoot for Happily Ever After with Mayors and Miami HEAT" contest designed to offer couples shopping at Mayors the opportunity to experience a once-in-a-lifetime "Night with the HEAT," including an in-arena live broadcast of their proposal and other unique privileges to engage with the team during their special evening. In addition to this unique offering, Mayors stores in Miami-Dade, Broward and Palm Beach counties will be the exclusive retailer of the Miami HEAT Championship line of jewelry with select locations hosting special events and player appearances.

"It is a privilege to be associated with South Florida's leading jeweler, Mayors, known for outstanding quality and luxury as well as quality of customer service," said Eric Woolworth, President of The HEAT Group's Business Operations. "We know both our fans and Mayors' customers will benefit from this innovative partnership that is sure to offer sparkle on and off the court."

The Mayors Miami HEAT Championship line of jewelry includes rings, pendants, key chains, charm bracelets, money clips and more. To view the complete collection, visit www.mayors.com/heat.

"We could not be more thrilled to work with the Miami HEAT," said Jean-Christophe Bedos, President and Chief Executive Officer of Birks Group Inc. "The quality of the HEAT organization goes beyond winning championships and we are thrilled to be offering our South Florida customers the opportunity to experience the excitement and emotions associated with the games and players."

About Mayors Jewelers
Mayors – part of Birks Group Inc., (NYSE MKT: BGI), a retailer with presence in the United States and Canada, Mayors is a leading operator of luxury jewelry stores in Florida and Georgia.  As of November 2013, Mayors operated 20 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces and service.  Additional information about Mayors can be found on the Birks Group web site at www.birksgroup.com.

SOURCE Mayors Jewelers; Miami HEAT