Hector Castillo to Lead Social Media Efforts for holaciudad.com

MIAMI, Feb. 10, 2012 /PRNewswire-USNewswire/ -- holaciudad.com announced that Hector Castillo has been hired as the Digital Social Media Marketing Manager, a newly created position, for the hyper-local Spanish-language web portal.  Castillo is a social media expert with experience in the broadcast world.   He previously managed the digital extensions for HBO Latin America's programming, where he was successful in building out a mobile application for HBO Max.  He is based in Miami under the leadership of Blanca Recio-Martinez, holaciudad.com's General Manager.

Castillo is well known in South Florida's advertising community for his contributions to the local ADFed Chapter, serving as Educational Chair to Miami's Ad2 (Young Professional Chapter of American Advertising Federation). He received a Bachelor of Arts in Advertising from Miami International University of Art & Design (MIU) where he served as the President of AdFedMIU.  Castillo was a pioneer in growing the digital community at MIU, introducing a vast range of social and digital applications for students and faculty. He worked as Community Manager for MIU, growing their social media following and exceeding penetration targets. He also managed their search engine optimization and has succeeded in the SEO world by providing consulting services to several small to midsized sites.

"Hector will be responsible for expanding and developing holaciudad.com's social media presence.  He is extremely talented and we are excited to further engage our digital audience and expand our connection to Spanish-language social media users," commented Blanca Recio-Martinez. 

holaciudad.com is an engaging and hyper-local Spanish-language web portal owned by ZGS Communications. The websites feature local news and current events, as well as information about entertainment, lifestyle, finance, and sports.  The interactive portals include local event calendars, area guides, classifieds and city search engines.  holaciudad.com is a dynamic platform providing Hispanics with culturally relevant local content.  ZGS's digital division is actively involved in the communities it serves providing a unique experience for users.  

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network.  The television stations are located in Boston, El Paso, Fresno, Ft. Myers-Naples, Hartford, Orlando, Philadelphia, Providence, Richmond, San Antonio, Springfield, MA, Tampa, and Washington, DC.  In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com, which features local news, community information and resources, and city guides.  For nearly three decades ZGS has been a leader in Spanish-language media with a profound commitment to service, community, local programming, and the celebration of Hispanic heritage.

SOURCE ZGS Communications