Heidi Klum and Butterfinger Celebrate 25 Years of Halloween Magic with Third Consecutive Year as Title Sponsor

Butterfinger marks the milestone celebration with signature party experiences, a limited-time dessert collaboration at New York City's Crazy Pizza, and Halloween celebrations throughout October

PARSIPPANY-TROY HILLS, N.J., Sept. 30, 2026 /PRNewswire/ -- As shadows lengthen and Halloween's most anticipated night approaches, Butterfinger® is once again taking center stage as the Title Sponsor of Heidi Klum's legendary Halloween party, returning for a third consecutive year as the iconic event celebrates its milestone 25th anniversary.

For a quarter century, Heidi Klum's Halloween party has captivated pop culture with jaw-dropping costumes, unforgettable reveals, and larger-than-life celebrations. This year, Butterfinger will once again help fuel the festivities, bringing its unmistakable Halloween spirit to one of the most talked-about nights of the year.

Partygoers can expect the return of the fan-favorite Butterfinger-tini, along with immersive Butterfinger sampling experiences throughout the evening, bringing the brand's signature crispety, crunchety, peanut-buttery flavor to the ultimate Halloween spectacle.

"Halloween and Butterfinger are a perfect match, bringing together excitement, creativity and just the right amount of mischief," said Yann Bastien, Vice President of Marketing at Butterfinger. "We couldn't be more excited to celebrate Heidi's incredible 25-year milestone and continue our partnership for a third year. Whether at one of the world's most iconic Halloween parties or through experiences fans can enjoy throughout October, Butterfinger is helping make this Halloween season bigger, bolder and more unforgettable than ever."

But the thrills don't end when the costumes come off.

For the month of October, Butterfinger is teaming up with Crazy Pizza, the acclaimed New York City restaurant where Heidi Klum is a partner, to conjure up the Heidi Klum's Halloween Butterfinger Pizza, an exclusive dessert collaboration. Available October 1 through 31 at Crazy Pizza's SoHo location at 218 Lafayette St., the limited-time creation offers fans a deliciously unexpected way to indulge in the flavors of Halloween.

"Halloween has always been my favorite excuse to dream big and surprise people," said Heidi Klum. "Celebrating 25 years of my Halloween party is incredibly special, and Butterfinger has been such a fun partner in helping bring that vision to life. I love creating moments that people talk about long after Halloween night is over, and this year will be no exception. Plus, I'll be sharing a special Butterfinger-inspired recipe so everyone can bring a little bit of the Halloween magic home."

And for those looking to score a sweet treat on Halloween night, Butterfinger will be haunting the streets of Manhattan with free product sampling at the iconic New York City Village Halloween Parade on October 31, beginning at 7:00 p.m., giving paradegoers a chance to experience the signature flavor that has become synonymous with Halloween.

From Manhattan's most legendary Halloween party to exclusive culinary collaborations and citywide celebrations, Butterfinger is making sure the spirit of Halloween lingers all season long.

For more information about Butterfinger and the limited-time Crazy Pizza collaboration, visit www.butterfinger.com or follow @Butterfinger on Instagram, TikTok, Facebook and X. To learn more about Crazy Pizza and make reservations, visit www.crazypizza.com or follow @crazypizza.us on Instagram.

About Butterfinger^® 
Butterfinger^® is an iconic American crispety, crunchety, peanut-buttery bar that has been providing one-of-a-kind enjoyment to consumers since 1923. Butterfinger^® is available nationwide at mass, grocery, and convenience stores. For additional information, please visit Butterfinger.com and stay connected with Butterfinger on Social (Instagram, Facebook, X, TikTok, and YouTube).  

About Ferrero®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's^® Cookies, and other distinctive cookie and chocolate brands. For additional information, please visit FerreroNorthAmerica.com and stay connected with Ferrero on social (Instagram, X).

CONTACT: Christina Panta, [email protected]

SOURCE Ferrero North America