Heidi Klum and Destination Maternity(R) Continue the Largest Celebrity Initiative in Maternity Retail History

PHILADELPHIA, May 18 /PRNewswire-FirstCall/ -- (Nasdaq:  DEST)  Summer lines of Lavish by Heidi Klum™ for A Pea in the Pod® and Loved by Heidi Klum™ for Motherhood Maternity® have arrived in stores and online.  Destination Maternity's partnership with Heidi Klum marks the largest celebrity initiative by a maternity chain to date. 

Building on the success of the spring lines, which debuted at Heidi Klum's Biggest Baby Shower at Destination Maternity® in February during New York Fashion Week, the supermodel, supermom, executive producer of Project Runway and fashion icon has designed follow-up collections for Summer. The collections stay true to Heidi's knowledge and experience of style, comfort and practicality during pregnancy.

The summer line of Lavish by Heidi Klum for A Pea in the Pod features 13 sophisticated styles made from fine, soft fabrics in great flattering fits.  All pieces will be available in A Pea in the Pod stores and at www.apeainthepod.com. 

The summer line of Loved by Heidi Klum for Motherhood Maternity features 10 affordable mix-and-match pieces that offer today's mom-to-be hip styles that are the ultimate in comfort, versatility, and fun.  All styles will be available in Motherhood Maternity stores and at www.motherhood.com.  Both collections are also available at Destination Maternity stores and at www.destinationmaternity.com.

"My second collections for Lavish and Loved are ready for delivery," said Ms. Klum.  "They are all about making you feel beautiful inside and out; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body.  It's an exciting journey."

"Heidi continues to inspire us with her sense of style and creative energy," said Ed Krell, Chief Executive Officer of Destination Maternity Corporation.  "Our customers are clearly connecting with her designs, and we're all excited about what's next."

About Destination Maternity Corporation

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel.  In the United States and Canada, as of April 30, 2010, Destination Maternity operates, 1,686 retail locations, including 708 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood™ collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity is expanding internationally and has entered into exclusive store franchise and product supply relationships in India and in the Middle East.

About A Pea in the Pod

From sophisticated classics to fun casual looks, A Pea in the Pod® offers the mom-to-be exceptional contemporary pieces that reflect her uncompromising sense of style.  Free-spirited and original, classic and modern - A Pea in the Pod is maternity redefined.  Its premier line, A Pea in the Pod Collection, offers exquisite details and luxurious fabrications to display the true art of maternity.  A favorite among Hollywood's celebrity moms-to-be, A Pea in the Pod Collection has dressed clients such as Heidi Klum, Nicole Richie, Amy Adams, Sarah Michelle Gellar, Jessica Alba, Naomi Watts, Salma Hayek, Maggie Gyllenhaal and Cate Blanchett. A Pea in the Pod styles can be found in all A Pea in the Pod and Destination Maternity® stores.  For the nearest store call 1-877-APEAPOD or visit www.apeainthepod.com or www.destinationmaternity.com.

About Motherhood Maternity

Motherhood Maternity® offers a complete selection of the latest fashions and amazing values.  From sexy and sophisticated to bold and beautiful, Motherhood Maternity has everything the mom-to-be could ever want or need.  Motherhood Maternity can be found nationwide, in Canada, Puerto Rico, Guam and in all Destination Maternity® stores. For store locations or to shop online or by phone, visit www.motherhood.com, www.motherhoodcanada.ca or call 1.800.4MOM2BE.

SOURCE Destination Maternity Corporation