Heinen's Expands Symphony EYC G.O.L.D. Merchandising and Supply Chain Platform

PALO ALTO, Calif., May 20, 2013 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced that Heinen's Fine Foods in Cleveland, Ohio, has enhanced its replenishment functions with the Symphony EYC G.O.L.D. Supply Chain Platform. The addition of G.O.L.D. Demand and Promotional Forecasting and G.O.L.D. Warehouse Replenishment Optimization has enabled Heinen's to lower inventory, improve warehouse turns, eliminate holiday over-stocks and reduce labor costs with better planning and visibility across its operations.

Heinen's, a third-generation, family-owned chain of neighborhood stores serving communities throughout Northeast Ohio, which recently expanded into the Chicago market, has deployed G.O.L.D. modules including Demand Forecasting and Warehouse Replenishment to better support their forecasting and purchasing workload. Since rolling out the new G.O.L.D. modules to its first warehouse, Heinen's has experienced significant on-hand inventory reductions based on accurate forecasting for holiday and promotional demand and operational efficiencies throughout their retail operations.

Heinen's has already implemented G.O.L.D.  Master Data Management, Merchandising and Pricing, Order Management, Inventory Management, Store Replenishment, Direct Store Delivery and WMS to ensure better accuracy and control over its retail operations across all of its grocery stores and warehouses.

"Enhancing our Symphony EYC G.O.L.D. platform with Demand Forecasting and Warehouse Replenishment Optimization was the logical next step for Heinen's," said Greg Sotka, Director of Category Management/Procurement at Heinen's Fine Foods. "The new business processes that are supported by G.O.L.D. are enabling Heinen's to streamline inventory management and increase workforce efficiency. Having a single truth point of data for all merchandising, supply and operations allows Heinen's to better understand and manage all points of its retail operations."

"With the phased delivery of Symphony EYC forecasting and replenishment capabilities, Heinen's has been able to improve its fill rates and service levels on both every-day and promotional items, while reducing inventory and labor costs," said Vince Beacom, President Americas at Symphony EYC. "As a result, Heinen's is able to ensure customer satisfaction and loyalty by making sure that the products customers want are on the store shelf and available for sale when and where they want to buy them."

About Symphony EYC

Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.

Press Contact:

Joan Geoghegan
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SOURCE Symphony EYC