Helix Sleep Launches Allform, New Modular Sofa Brand

NEW YORK, May 21, 2020 /PRNewswire/ -- The team at Helix Sleep, creators of award winning personalized mattresses, introduce their new modular sofa brand, Allform.

Allform was designed after the Helix team recognized the flaws that still exist in the traditional furniture buying experience and the inconsistent quality of sofa-in-a-box brands. Allform delivers the same high-quality design and construction of traditional high-end sofas found at retail in a completely modular design that can be shipped in a box directly to customers.

Each sofa is handcrafted by skilled artisans in the USA, who have years of experience building luxury sofas for the world's leading brands. Allform's patent pending modular design allows people to configure their sofa in different ways with an unlimited number of seats, as well as add-on chaises or ottomans. Allform launches with seven different stain resistant fabrics and two top-grain protected leather options to fit any design or aesthetic.

As specialists in comfort, the Helix team prioritized the comfort and durability in its design. Allform seats are 3" wider and 2" deeper than most major direct-to-consumer sofas and the cushions are designed for loft and comfort – ultimately creating a superior cozy feel. The frame is backed by a lifetime warranty.

Allform launches at a unique time during the global pandemic. As stay-at-home orders are still in large effect across much of the country, more customers are turning to online retailers to make their homes more comfortable. Allform offers customers the ease and convenience of contactless, free delivery with a 100-day trial. To support local businesses affected by COVID-19, Allform launches with its LAZY FOR GOOD initiative, which in addition to 20% off Allform products, each customer will receive a $100 food delivery gift card to support their local restaurants.

About Allform
Allform was created by the team behind Helix, experts in personalized sleep with over 4 years in the DTC mattress industry and over 100,000 mattresses sold. Based in NYC, the team leverages their knowledge in comfort and personalization to create a high-quality, customizable sofa designed for all moments of life and shipped directly to you. 

About Helix
Helix Sleep recognizes that people have different sleep needs and preferences and designs mattresses for every body. Its ColorMATCH sleep algorithm, matches each customer's body type, sleeping position, and preferences to a Helix mattress that will provide top of the line comfort.

Contact:
Andrea Chong
[email protected]

SOURCE Helix Sleep

Related Links

https://helixsleep.com