Hello Naturally Friendly Oral Care Adds Flavor + Fun to the Toothpaste Aisle

MONTCLAIR, N.J., Feb. 10, 2015 /PRNewswire/ -- Hello products, maker of naturally friendly™ oral care, is thrilled to announce improved, bold new packaging and new flavors to their toothpaste line, including a brand new line of mint-free pastes for kids.  Peach Mango Mint is the newest mouthwatering addition to hello's deliciously effective adult line, and hello's brand new kids' line features three flavors that will make kids rush to brush.  Finally, friendly oral care that's safe, effective, delicious, and beautiful – and now in a more colorful and user-friendly custom tube with four awesome new flavors.

The new colorful tubes of the original flavors – Supermint, Pink Grapefruit Mint, and Mojito Mint – will be available at retailers nationwide, including Target, Walgreens, Duane Reade, Wakefern and Ahold grocers.  These ADA approved pastes are clinically proven to strengthen enamel and protect against cavities, and feature xylitol and stevia. In addition, hello's paste formulations are free from ingredients like artificial sweeteners, triclosan, microbeads, dyes, or preservatives.  Launching exclusively at Target stores and Target.com, the newest flavor, Peach Mango Mint, is a juicy, delicious, burst of fruity flavor with a cool, refreshing mint finish.  Also exclusively at Target is hello's new kids' line – featuring the same cavity-fighting formula, but in mint-free flavors that kids will love, including Green Apple, Bubble Gum, and Blue Raspberry.  They're sure to make brushing an all-around awesome activity as they bring a wink to the sink.

"We are super excited to bring brushers of all ages friendly new toothpastes that continue to make oral care way more awesome," said Craig Dubitsky, founder and CEO of hello. "We're inviting people to choose friendly with flavorful, fun and effective products that are never tested on animals and made in the USA.  We hope folks develop a crush on their brush, and love our new toothpastes as much as we've enjoyed bringing them to life.  We're excited by the opportunity of turning a 'have to' ritual into a 'want to' experience."

The comprehensive hello family of oral care products boasts an impressive line-up of credentials that complement the brand's efforts to bring friendly and effective fun to the daily-use category. Featuring xylitol and stevia, hello's breathsprays and mouthwash are also free of artificial sweeteners, triclosan, alcohol, and dyes, and are vegan and Leaping Bunny Certified (never tested on animals).  And did we happen to mention that they taste incredible?  

About Hello Products LLC
Hello Products LLC is the naturally friendly™ oral care brand. Aiming to be your swish come true, your spray of sunshine, and your new main squeeze, hello has a unique line-up of mouthwashes, breathsprays and toothpastes. Both tasty and beautiful, the products were created to keep mouths fresh, clean and healthy in a fun and friendly new way. All hello products are free of artificial sweeteners, triclosan, alcohol, and dyes, plus they're vegan and cruelty-free. Being such "free" products, it's only natural that hello is also made in the good ol' US of A.  Let's be friends - please visit us at www.helloproducts.com and follow us on Facebook at Hello Products or on Twitter, Instagram and Pinterest @helloproducts.

Photo - http://photos.prnewswire.com/prnh/20150209/174461

SOURCE Hello Products LLC