Hello Vino Wine App Launches "Safe Ride Home" Program with Uber for Holidays; Powered by Button

SAN FRANCISCO, Dec. 18, 2014 /PRNewswire/ -- Hello Vino today announced the addition of a new "Get a Safe Ride Home" feature in its Food & Drink app with a direct connection to Uber, the technology platform that connects users with a safe, reliable and seamless ride.

The Hello Vino app assists wine drinkers with recommendations based on their personal taste preferences and location. 21.6% of Hello Vino users access the app while at restaurants and establishments that serve wine, with 42% of app usage occurring on the weekends. Patrons can now claim a $30 "Free Ride" credit when they sign up for Uber through the Hello Vino app, made possible by the Button DeepLink Commerce platform.

"We are thrilled to facilitate responsible transportation during the festive holiday season," remarks Rick Breslin, Founder & CEO of Hello Vino. "Button's groundbreaking DeepLink Commerce integration with Uber allows us to seamlessly connect Hello Vino app users to a safe and hassle-free ride home."

The Button DeepLink Commerce platform allows Hello Vino app users to access Uber without leaving the app. Button's partners utilize a drop-in SDK to extend functionality beyond the confines of a single app into a network of complementary apps.  The DeepLink Commerce platform enables partners to deliver contextually relevant, personalized and highly valuable connected experiences at the touch of a button.

"Button is proud to launch another DeepLink Commerce integration with Hello Vino in collaboration with Uber," said Button Co-Founder Michael Jaconi. "Our focus on developing superior experiences by building smarter app connections is resonating, and the momentum we're building by unleashing mobile commerce opportunities is easily recognized by the companies lining up to integrate with Button."

In addition to the new "Get a Safe Ride Home" feature, the "Vintage 4.8" release of the Hello Vino app includes personalized recommendations, a wine label scanner using image recognition, and the addition of Apple Pay to allow iPhone users to purchase wine with a single tap. Named "Best New App" by Apple, Hello Vino has reached an installed base of over 2 million wine drinkers.

A complete list of app features with visuals and downloads are available at: hellovino.com/update

About Hello Vino:

Hello Vino delivers wine recommendations to mobile devices, acting as a personal wine assistant to consumers looking to purchase the perfect bottle of wine for a meal, a specific occasion, or according to personal taste preferences. The free app is available on the Apple App Store and Google Play. More information, including video demonstrations and features, are available at HelloVino.com.

About Button:

Button empowers brands that represent the on-demand economy. Button's DeepLink Commerce platform and Loyalty suite offer acquisition, activation, and engagement tools that foster higher lifetime values and create more efficient methods of acquiring or re-activating consumers. Button accelerates the growth of the mobile economy –transforming smartphones into the remote controls consumers use to navigate and transact throughout their day-to-day lives.

Media Contacts:

Hello Vino, Inc., [email protected], 415-598-8466
Button, [email protected], 212-893-1208

Photo - http://photos.prnewswire.com/prnh/20141218/165215

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hello-vino-wine-app-launches-safe-ride-home-program-with-uber-for-holidays-powered-by-button-300011786.html

SOURCE Hello Vino

Related Links

http://www.hellovino.com