Hemp Beverage Alliance Gears Up for Hemp Beverage Expo by Enlisting Category Leaders and Emerging Stars for Panels and Extensive Brand Showcase

Taking place in Atlanta on July 9-11, produced by Jage Media, the event will be the largest gathering of hemp beverage brands at any trade event in history– with sampling on-site!

ATLANTA, June 24, 2025 /PRNewswire/ -- Ahead of next month's Hemp Beverage Expo, the Hemp Beverage Alliance, the trade association of the hemp beverage industry with more than 325 members in the U.S., Canada and the United Kingdom, and Jage Media are excited to share curated programming and top-tier exhibitor updates ahead of the reimagined event, taking place July 9-11 at the Omni Atlanta Hotel in Georgia. The executive-level business-to-business trade event and conference is designed to drive transactions, expand distribution, fuel investment and deliver critical peer-to-peer learning for leaders in the growing hemp beverage industry. With the booming sector seemingly on everyone's lips, the one-of-a-kind event promises a unique experience with unprecedented access to industry leaders, regulators, distributors, retail buyers, investors and even the infused products themselves.

"This is an exciting time for the hemp beverage industry, both for existing brands and those in other industries who are hemp-curious and contemplating market entry. As consumer demand fuels booming market growth and states rush to create regulatory frameworks, the Hemp Beverage Alliance is thrilled to provide the opportunity for brands, distributors, regulators, investors and all stakeholders to connect and build a safe, sustainable and innovative industry," said Christopher Lackner, founder and president of the Hemp Beverage Alliance.

The Hemp Beverage Expo marks the largest exhibition of hemp beverage brands to date, with over 100 brands present in one room, including heavy hitters Nowadays, Keef Brands, Kiva Confections, Wyld, Pabst Labs, Cheech & Chong, Brez and Wynk, as well as buzzy rising stars Ayrloom, Dad Grass, Cornbread Hemp, Climbing Kites and more. For the first time ever, all exhibitors will be serving infused product samples on the expo floor, allowing attendees to enjoy the full flavor profiles and experiences the drinks have to offer. The fun will continue at the official Hemp Beverage Expo afterparty on July 10, where SKOL Brewing Company will be transformed into a full-service hemp-infused beverage bar.

"With the intense growth in this estimated $20B nascent industry, our laser-focus on the hemp beverage category allows us to curate a one-of-a-kind, truly experiential event that can help continue to accelerate and propel the industry forward," added George Jage, CEO of Jage Media.

Panels will span a range of timely topics from regulatory to business to product development, including such discussions as:

• "Grab & Go: Finding Cooler Space in Convenience Stores and Gas Stations"
• "Beyond the Vineyard: Expanding Your Portfolio with Hemp"
• "Fueling Growth - Funding Strategies for Hemp Beverage Brands"
• "Beyond the Can: Exploring Emerging Formats in Hemp Beverages"

Speakers include both industry mainstays, such as Dylan Lowery, Co-founder and COO of Cantrip, Jake Bullock, Co-founder of CANN, as well as leading adopters and advocates of the category, such as Ryan Moses, CEO of Best Brands in Tennessee, Megan Poepping-Widor, Hemp-Derived Sales & Brand Manager at Bernick's serving Minnesota and Wisconsin, and Kathy Wiliams, Senior Category Manger for Minuteman Food Mart in North & South Carolina.

Registration information is available at www.hempbeverageexpo.com. Hemp Beverage Alliance members will receive a discount off their attendee registration and exhibit and sponsorship opportunities.

For information on Hemp Beverage Alliance membership, contact [email protected].

For information on exhibiting or sponsoring a future Hemp Beverage Expo, contact [email protected]. 

ABOUT THE HEMP BEVERAGE ALLIANCE:

The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices and partnership. We achieve this mission by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices to create consistency in labeling and manufacturing; working with elected officials and regulators to encourage common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone. More at hempbeveragealliance.org.

ABOUT JAGE MEDIA:

Jage Media is an independent trade show organizer and business media company focused on developing successful trade events to support and grow nascent industries with a focus on CPG categories. Jage Media's leadership team has successfully developed, designed, launched, and stewarded the World Tea Expo, Healthy Beverage Expo, MJBizCon, MJ Unpacked, and more.

MEDIA CONTACT:

Mattio Communications

Mel Trecha
[email protected]
724-513-9342

SOURCE Hemp Beverage Expo