Starting from a field of over 50 nominations, the five finalists for Ektron 2012 Site of the Year included the websites for Hendrix; CHEP; Behringer Harvard; Houston Grand Opera; and Rawlings Sporting Goods Company. Awarded at Ektron's customer and partner conference, Synergy 2012, the Ektron Site of the Year acknowledges innovative uses of the Ektron platform to create, deploy, and manage websites that advance an organization's business goals.
"Our website is the primary point of contact for prospective students using mobile devices, tablets, laptops, and desktops," said Jay Burling, Director of Web Applications at Hendrix College. "We want a student's first contact with our site to be a memorable experience and, to that end, employed responsive design to adapt our site to our visitors' devices."
Based in Conway, Arkansas, Hendrix has been named one of the nation's up-and-coming liberal arts colleges by U.S. News and World Report for five years in a row as a school, "worth watching because they are making promising and innovative changes."
Hendrix has over 650 Ektron CMS users composed of faculty and staff members of the College and over 11,000 membership users including current students, alumni, parents, and other Hendrix community members. After their re-design, Hendrix noted a dramatic improvement in the quality of site traffic, with more visitors staying longer and deepening their connection with the school. Demonstrating the shift to mobile devices, mobile unique visitors to the Hendrix website increased by 143% since the responsive re-design.
About Ektron Ektron solutions for Web Content Management and Digital Experience Management help companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has over 3,700 customers and powers over 12,000 public-facing websites. For more information: www.ektron.com.