Henkel Appoints Pereira & O'Dell as AOR for Laundry and Home Care in North America

Feb 21, 2012, 15:36 ET from Pereira & O'Dell

SAN FRANCISCO, Feb. 21, 2012 /PRNewswire/ -- Pereira & O'Dell announced today that it has been retained by Henkel Consumer Goods Inc., in North America as its agency of record for laundry and home care brands including Purex®, Renuzit® and Soft Scrub®.

Henkel is a global leader in the consumer and industrial businesses. The North American region has grown rapidly during the past decade and generates approximately 20 percent of worldwide sales in the region. The company will work with Pereira & O'Dell's creative and strategy departments to develop TV, print, out of home and digital assets including social and mobile efforts.

"Henkel´s Laundry & Home Care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we've experienced," said Eric Schwartz, GM Laundry & Home Care at Henkel Consumer Goods, Inc. "It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O'Dell, which made them our choice for agency of record."

"We are thrilled to have this opportunity to work with a Fortune Global 500 leader and aim to boost Henkel's continued success in ways that honor its commitment to excellence and build customer loyalty," said Andrew O'Dell, CEO of Pereira & O'Dell. "This partnership allows our agency to leverage our expertise creating standout work in the consumer packaged goods arena and make these brands that are a part of our daily lives a little more familiar."

Purex® in particular has enjoyed renewed growth in 2011 behind its commitment to quality and performance at the greatest value for the consumer. The team will look to continue the momentum with plans for the first of its campaigns set to roll out in late 2012 and early 2013.

About Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

About Pereira & O'Dell

Pereira & O'Dell (www.pereiraodell.com) is a full-service advertising agency; leveraging the convergence of art and technology. Pereira & O'Dell's perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. The agency is owned by Grupo ABC de Comunicacao, ranked 19th among the biggest Marketing Communications groups worldwide by Advertising Age (April 2011). In 2010, Pereira & O'Dell was named AdAge's "Small Agency of the Year," based on the company's business performance, impact on clients' businesses as well as industry leadership and innovation. Most recently, the agency was named to both AdAge and Creativity's 2011 A-Lists.



Molly Parsley

Natalie Violi

Marketing and PR Director

Director-Corporate Communications

Pereira & O'Dell

Henkel Corporation

415-284-9916 x118




SOURCE Pereira & O'Dell