NAIROBI, Kenya, April 26, 2016 /PRNewswire/ --
The African Media Initiative (AMI) and AFRICA24 MEDIA have teamed up to spread news and feature content across the continent and beyond. The partnership establishes the African Content Exchange (ACE), an avenue to access Pan African stories that will add depth to broadcasters' programming, and create a new narrative for the continent.
Under a memorandum of understanding signed this week, the ACE will initially make available to media houses dozens of features of international quality produced or curated by producers of the AFRICA JOURNAL program. Broadcasters will be able to choose from this and contribute a report themselves.
AMI and A24 media will together pursue a programme of outreach and promotion to media houses across the continent who will be called upon to supply stories of African heroes, solutions, culture, entertainment, sporting competitors and innovation.
"We want stories that uplift the human spirit and build the confidence of Africans as players in the global market," said Eric Chinje, CEO of AMI. This is a multi-platform initiative that will supply material for broadcasters, websites, newspapers and other platforms to come.
"This service is designed to help us learn about our neighbours, provide positive stories about African development, improve the quality of our reporting and the diversity of our news and current affairs programs," said Asif Sheikh co-founder of A24.
Both organisations have called on media houses to "engage the professionals at AMI and AFRICA24 MEDIA and you will find we are ready and willing to help you engage your audience and develop your capacity".
AFRICA24 MEDIA Co-founder Asif Sheikh and AMI CEO Eric Chinje held a press conference in Kenya this week to formally announce the partnership. A package on the announcement is available for use on the link below:
See the following links for examples of the quality of reports that will be available:
UGANDA TRACKING MOUNTAIN GORILLAS
MOROCCO SAND BATHS
AMI and AFRICA24 MEDIA…inspiring partners.
SOURCE Africa24 Media