Hertz Partners With Discover The World Marketing To Grow Outbound Car Rentals From The Philippines

Jul 31, 2013, 08:00 ET from The Hertz Corporation

LONDON, July 31, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ), the world's leading general use car rental brand, has appointed Discover the World Marketing as its General Sales Agent (GSA) to grow outbound car rentals from the Philippines to more than 8,800 Hertz locations in 150 countries. The deal with Discover is a first of its kind in the Philippines car rental market. 

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Michel Taride, Group President, RAC International, Hertz Corporation, commented: "We view the Philippines as an important and growing source market for our international car rentals, especially as visitor exports are expected to increase 8.2% from 2012 to 2022 according to the World Travel and Tourism Council. With its highly established pedigree in global travel distribution, Discover the World Marketing Philippines is ideally positioned to help Hertz expand its long-term outbound growth strategy."

Hertz appointed Discover due to its proven track record in the travel industry, including airlines, hotels, cruises, and online travel companies. Discover will manage sales and customer support throughout Philippines and will use its strong presence in the Philippine travel industry to promote Hertz. 

Hertz outbound car rentals are available for bookings at all Global Distribution Systems (GDS) in the Philippines. Discover has already established a local reservations office and call center to service the travel trade and corporate market. The company will collaborate closely on both outbound and inbound opportunities with Hertz Philippines, which is operated by Hertz licensee Exclusive Cars International Holdings.

"Hertz is first major car rental company to appoint an outbound representative in the Philippines.  Our country continues to enjoy a vibrant outbound travel market for both leisure and business. We look forward to promoting Hertz to more than 2,000 travel agencies and various corporate clients, and collaborating with Hertz Philippines," added Francis E. Juico, Country Director, Discover the World Marketing Philippines.

One of the most popular destinations for Hertz leisure and business customers continues to be the United States, owing to the close historical partnership between the two countries as well as the presence of 3.4 million residents and citizens of Filipino descent. In addition to the promotion of Hertz rentals across the US, Discover will also support outbound rentals to Europe, Latin America, Middle East, Africa and Australasia.

To celebrate the new partnership Hertz has launched a discount of up to 25% off Hertz Prestige and Adrenaline Collections for customers residing in the Philippines. Vehicles from these Collections can be reserved by make and model. This discount offer is valid for vehicle pickups at participating Hertz locations in the USA for the Prestige and Adrenaline Collections and Australia, Belgium, France, Germany, Italy, Netherlands, Spain, and United Kingdom for the Prestige Collection. In order to receive this offer, Promotion Code (PC) 191096 must be mentioned at time of reservation. The promotion runs until 30 August 2013, for car rentals picked up by 15 December 2013. 

About Hertz Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

About Discover the World Marketing Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 80 offices in more than 60 countries capable of exceptional representation performance is unmatched.  With a portfolio of 73 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

CONTACT: Nicola Hanley, +44 (0) 20 7611 3597, nicola.hanley@ketchum.com

SOURCE The Hertz Corporation