HEX Announces Fall/Winter Bag Collection

OXNARD, Calif., July 27, 2011 /PRNewswire/ -- HEX, a division of seasoned fashion house August Accessories and the pioneer brand in the watch band for iPod nano (sixth generation) category, today announced pre-order availability of a new line of bags with equal parts fashion and tech functionality built into the DNA of each style. The brand is launching its first bag accessory line with two collections, Recon and Varsity, which pack innovative new features designed specifically for the safe and stylish carrying of iPad, MacBook, MacBook Pro and other laptops and tablets.

Recon bags feature an industrial grade washed canvas shell fabric that looks weathered and time-tested, delivering the perfect blend of durability and style. Like a perfectly-worn pair of jeans, the Recon bags, available in khaki or charcoal canvas, will become the indispensible carryall for tech-savvy men and women on the go. The counterpart HEX bag collection, Varsity, is as sharp and clean as Recon is casual and comfortable. Designed with a blended wool shell material, Varsity bags are soft to the touch and are as appropriate for the board room as for a university campus. The heather grey wool material projects subtle elegance while maintaining a cutting edge fashion vibe that is in-step with today's current street and tech fashions.

Each HEX bag is also extremely versatile and functional, featuring a thoughtful combination of access pockets, padded organizers, compartment separations and adjustable straps. Unique to HEX Recon and Varsity messenger bags is the easy access iPad bay. This allows users to search, surf, watch, play or post instantly and safely on-the-move while the messenger bag's microfleece-lined, padded front flap acts as a protective cover for the iPad. In addition to this feature, all HEX bags include compartments and carrying sections constructed to accommodate today's most popular portable electronics including soft-lined pockets and critical weight-area padding to ensure maximum protection for devices.

"We are excited to fill the gap in the category for bag accessories that are as cool as they are usable," says Dan Maravilla, Vice President of HEX.  "HEX products are a salute to street and urban lifestyles and we embrace the shifting style landscape in which technology and fashion are inseparable. We made a successful entrance into tech-cessories with the HEX line of iPod nano (sixth generation) watch bands and we anticipate that Recon and Varsity will be met with equal success in the bag category."

The Recon and Varsity collections are each comprised of eight unique bag styles including 13" and 15" messenger bags for iPad, laptop bag, 13"&15" laptop sleeves, and three backpacks. All bags feature genuine leather pulls, HEX logo lining, bar-tacking at seams and joints for durability, as well as heavy-duty cotton surplus webbing straps for comfortable carrying.

Available for pre-order now at www.ShopHex.com, bags are expected to ship beginning mid-August. For complete bag features and pricing, please visit the website.

About HEX:

Established in 2010, by the trend setting folks at August Accessories in Oxnard California, HEX is proud to bring a splash of pizzazz and fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of experience within the fashion and accessories industry, August has sprouted a brand that is sure to take the market by storm. With a collection that showcases ever modern iPod Nano® watchbands and a stylish array of bags, through fusing technology and fashion HEX has created some very innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your steez or street cred. We're here to serve… More information on HEX can be found on www.ShopHex.com, Facebook and Twitter.

SOURCE HEX