High-Tech BtoB Digital Marketing Firm Arketi Group Chosen by Transoft for Automated Lead Nurturing

Arketi to design lead nurturing programs to facilitate compelling prospect engagement

Oct 18, 2010, 05:30 ET from Arketi Group

ATLANTA, Oct. 18 /PRNewswire/ -- High-tech business-to-business PR and digital marketing firm Arketi Group (www.arketi.com) announced today it has been selected by Transoft, a leading provider of modernization software and services, to assist with the company's automated lead nurturing initiatives.

"Arketi has proven experience in helping BtoB companies nurture leads through innovative and impactful marketing campaigns," said Bruce Kopkin, vice president of sales and marketing for Transoft. "Arketi has been instrumental in helping us reevaluate our lead nurturing strategy and leverage cutting-edge marketing automation technology to better engage our customers and prospects."

Founded in 1986, Transoft is built on the premise that it is often better to modernize rather than replace existing business critical applications. Transoft develops innovative software and service solutions to help customers take advantage of the latest technologies without abandoning the investments made in existing applications.

Recognizing the importance of nurturing prospects to drive leads, Transoft tapped Arketi to implement an automated lead nurturing process, leveraging a marketing automation solution from Pardot. In addition to helping with solution deployment, Arketi is helping Transoft design business rules, lead scoring and content mapping that will drive effective multi-touch lead nurturing campaigns for new prospect acquisition and existing customer upsell.

"No longer is the focus solely on driving leads, but rather developing relationships with prospects to identify their preferences and, more importantly, pinpoint their position in the buying cycle," said Micky Long, vice president of Arketi Group. "Considering strategic components such as segmentation, buying cycles and content type enables companies to better tailor messaging that drives action."

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About Transoft

For more than twenty years Transoft has been a leading provider of modernization solutions that enable organizations to increase business value and maintain competitive advantage by maximizing the potential of existing applications. This provides rapid return on investment, reduced costs, improved productivity and efficiency and the ability to manage operational risk. For more information, visit www.transoft.com.

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Numerex, OB10, Sage and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.

Media Contact

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SOURCE Arketi Group