Highlights from Day 1 at TFM&A and Preview of Day 2: Including Facebook, eBay and IDM Keynotes

LONDON, March 2, 2011 /PRNewswire-FirstCall/ -- TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.

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Highlights from the first day of the show included a Keynote from Nic Cumisky, Senior Industry Manager at Google on why we have entered the age of mobile, exclusive sessions from The Chartered Institute of Marketing and the IDM in the TFM&A Guest Theatre, the extremely popular Speed Networking for Affiliates and Merchants in OA&A Expo and over 50 insightful seminars on big brand case studies including Egg, MoneySuperMarket.com and British Airways.

The second day of the show is set to be even bigger, with a Keynote Theatre line-up that includes Facebook at 11:30 speaking on The Future of Social Media, eBay will be sharing how their online advertising platform opens up new opportunities at 15:00 and in the final session at 16:15 IDM Panel Debate will be looking at every marketer's biggest question; Online vs Offline.

Visitors to the second day of TFM&A and OA&A will also find a further 50 seminars across the 9 themed theatres, including the EMI Music and Sony Music case study on integrating social media and other emerging channels in your cross channel marketing programme in the Integrated Marketing & CRM Technology Theatre. Other exclusive sessions include case studies on Rough Guides, Kia Motors, Panasonic and The Co-operative. Visit http://www.t-f-m.co.uk/seminars for the full seminar programme.

B2B marketers should also drop by the B2B Power Hour at 12:00 in the TFM&A Networking Bar where you can network, share success stories and learn tips from other B2B Marketers.

This year, visitors can also be fully prepared for the show by downloading the TFM&A iPhone app which is available at http://itunes.apple.com/in/app/tfm-a-via-event2mobile/id419885213?mt=8

Visitors can register for TFM&A and OA&A for free at http://www.t-f-m.co.uk/register

    Press can register at http://www.t-f-m.co.uk/pressreg
    More information at http://www.t-f-m.co.uk and http://www.oaa-expo.com
    Notes to Editor:
    Photography

A selection of photographs from TFM&A 2010 are available. If you require any images to support this release please email [email protected]

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK's largest and longest-running integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. It takes place annually at Earls Court 2. Total attendance to TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) - an increase on 2009 with a total attendance of 9,643 of which 8,263 were pure visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information go to http://www.t-f-m.co.uk.

Online Advertising & Affiliate Expo is a new event for the advertising community launching in London from 1 - 2 March 2011 alongside TFM&A. OA&A brings together brand owners & agencies with publishers, affiliate networks, ad networks and ad-serving technology providers.

About UBM Live

UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.

Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC, Interiors, International Confex, Internet World, TFM&A and The National Business Awards. UBM Live's brands also have international replication in China, India, South Africa and UAE. UBM Live is part of United Business Media Limited (LSE: UBM.L), one of the world's leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go http://www.ubm.com.

Press Contact: Maria Harper, +44(0)207-7234-8712, [email protected]

SOURCE United Business Media Ltd