HighRoad Solution to Offer ASAE-Endorsed E-marketing Solution

Sep 04, 2012, 10:12 ET from American Society of Association Executives

WASHINGTON, Sept. 4, 2012 /PRNewswire-USNewswire/ -- ASAE and ASAE Business Services, Inc. announces its partnership with HighRoad Solution as the provider of the ASAE-Endorsed E-marketing Solution.

HighRoad Solution's email marketing program becomes one of 12 top-quality ASAE-Endorsed business products and services chosen after undergoing ASAE Business Services' stringent due-diligence process. 

"ASAE Business Services looks for solutions that are critical to the association community's operational needs," said ASAE President & CEO John H. Graham IV, CAE. "ASAE is proud to welcome HighRoad Solution into the portfolio of ASAE-Endorsed Business Solutions."

The HighRoad Solution global e-marketing program has been a leader for the association and nonprofit community by integrating with various association management software (AMS), customer relationship management (CRM), content management systems (CMS), and social media networks.

Using these combinations, HighRoad has increased their clients' abilities to segment, target, and trigger campaigns based on various factors including: demographics, member behavior, social media interaction, and mobile activity.

"We are excited to partner with a company whose innovative spirit responded to our industry's challenge for an email marketing tool that seamlessly integrates all the valuable information associations possess in their member databases," said ASAE Business Services President Dixie L. Arthur.

HighRoad Solution President and CEO David Caruso said, "I'm thrilled HighRoad has earned the selection of being an ASAE-Endorsed Business Solutions partner. Working with ASAE will provide my team with even more capacity to provide tailored email communication tools that fit the needs of associations of all sizes—both large and small."

To learn more about HighRoad Solution's ASAE-Endorsed E-marketing Solution, visit www.asaecenter.org/emarketing.  

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

About ASAE Business Services, Inc.

ASAE Business Services Inc., ASAE's wholly owned subsidiary, manages several lines of business for ASAE and develops new programs and solutions to meet associations' business needs. Business lines include ASAE CareerHQ.org, ASAE-Endorsed Business Solutions, and ASAE Insurance Company. For more information about ASAE Business Services' Endorsed Business Solutions, please visit www.asaecenter.org/EndorsedSolutions.

About HighRoad Solution

HighRoad Solution, LLC was founded in 2005 by a group of industry specialists with over 20 years of experience in providing integrated e-messaging solutions to associations and not-for-profits organizations. Their client partners include Rotary International, National Association of Manufacturers, National Federation of Independent Business, Military Officers Association of America, and Meeting Professionals International to name a few.

HighRoad Solution's integrated E-communication platforms encompass all modes of digital marketing including Email/E-newsletters, Virtual Meetings, Conferencing, Fax, E-survey, Mobile Text, and Voice Broadcasting. To learn more about HighRoad Solution's ASAE-Endorsed E-marketing Solution, visit http://website.highroadsolution.com/partners/asae.html.

SOURCE American Society of Association Executives