CHICAGO, Nov. 2, 2015 /PRNewswire/ -- higi, the leading community-based health and wellness platform, today announced a collaboration with the American Diabetes Association (Association) to promote a new consumer education campaign, "Eat Well, America!", as part of American Diabetes Month, which focuses on how to incorporate diabetes-fighting foods and beverages into everyday life. The campaign is being promoted across higi's retail network of nearly 10,000 locations throughout the United States.
Throughout November, consumers will have the opportunity to participate in an American Diabetes Month-focused health challenge via a higi health station at 40 grocery and pharmacy retail banners, as well as through higi's app and web portal. Rewards include autographed cookbooks from authors featured in the American Diabetes Association campaign and a $500 shopping spree at a higi retailer.
"It's the small, everyday decisions people make that add up to a healthier lifestyle," said Maggie Powers, PhD, RD, CDE, President-Elect, Health Care and Education, American Diabetes Association. "As a certified diabetes educator, I encourage people to think critically about what they eat and incorporate exercise into their lives as these actions contribute to wellness on the whole. Creating achievable goals for healthy habits and tracking everyday progress is an excellent way to prevent, delay or manage diabetes."
According to the Association, almost 30 million children and adults in the United States have diabetes and more than a quarter of those cases go undiagnosed which can cause and worsen many complications of diabetes. Since being overweight increases the chances of developing a common type of diabetes, type 2 diabetes, consumers can monitor their weight and Body Mass Index (BMI) by using a higi health station for free.
"higi and the American Diabetes Association share the same goal of creating meaningful, lasting and healthy habits for individuals and their families who are struggling with diabetes," said Jeff Bennett, Chief Executive Officer of higi. "We are proud to work closely with a venerable organization like the the American Diabetes Association to fight this systemic health problem that impacts millions of lives, through new and creative collaborations."
About American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.
higi's mission is to get consumers to take small but meaningful steps to create lasting health habits. Its innovative, community-based health and wellness platform gives consumers the power to collect and share their health and activity data with trusted partners or communities. These trusted partners can leverage this data from higi (after consumers' explicitly opt-in) and higi's tools to better engage with their customers on health and wellness in a simple, fun and rewarding manner. For more information, visit us at higi.com and follow us on Twitter @higi. In addition, prospective partner developers can learn more about higi's API by visiting developer.higi.com.