Hike Fast in Extreme Winter Conditions with Merrell's NEW Thermo Rogue
ROCKFORD, Mich., Feb. 1, 2018 /PRNewswire/ -- Merrell, the outdoor performance brand, is excited to announce the launch of their newest hiker, the Thermo Rogue. Using state of the art PrimaLoft® insulation technology and featuring the exclusive Arctic Grip Dura® outsole in partnership with Vibram®.
"Our products are built to enable people to step away from the distractions of modern life and rediscover the simple yet profound power of the trail," said Merrell President Sue Rechner "Through our design, research, and testing, we consider every detail. Our Thermo Rogue is stripped of the bulk and includes only the essentials so nothing stands between you and the outdoors."
Merrell took on the challenge of introducing a new winter hiker that is designed to go faster and further. The new Thermo Rogue is an athletic two-season hybrid boot suitable for any hike, in any winter conditions. Featuring state of the art PrimaLoft® Gold Insulation Aerogel, unprecedented protection in the face of extreme cold conditions. The ultra-lightweight technology maintains its insulative properties even when compressed, making it ideal for all day comfort. Maintaining traction in intense and fast-changing winter conditions calls for a specially designed outsole — meet Merrell's exclusive Vibram® Arctic Grip Dura technology. Combining the most durable wet ice grip compound and specialized lug geometry provides stability on ice, snow, slush, and everything in between.
"We're continuing to see a merge happening in the trail running and mountaineering arenas," said Merrell Vice President of Hike Steve Workman "More and more athletes are attacking fast climbs and runs on the trail. We're seeing a growth of experience-based runs that feature huge elevation changes and technical terrain. We knew we had to meet the challenge of creating the perfect winter boot to meet these conditions—one that significantly cuts back on excess bulk, while still offering premium protection for harsh weather environments. The Thermo Rogue can do it all. Its unique versatility makes it suitable for any winter hike."
With its combination of lightweight protection, adaptability and innovative technology, the Thermo Rogue is already drawing accolades across the outdoor industry. In its initial debut at the Outdoor Retailer Winter show 2018 last week, the boot earned Gear Junkie's 2018 Best in Show Award, and was showcased in Backpacker Magazine's Gear of OR 2018 highlight. The Thermo Rogue was also announced as the winner of the 2018 ISPO Gold Award in the Winter Boots category.
The Thermo Rogue will be available for purchase in Winter of 2018. This coming March, Merrell endurance athletes Mike Chambers and Jason Antin will field-test the new hikers on a human-powered journey on Greenland's Arctic Circle Trail.
ABOUT MERRELL
Merrell® enables you to disconnect from modern distractions and experience the profound power of the trail. Our hiking boots, trail runners, active lifestyle shoes, work boots and apparel are built to give you just what you need to discover the outdoors. We are thorough in our design approach, considering and testing every detail so nothing stands between you and the natural world. Merrell is made for experience-seekers—because we believe every step along the trail is a step closer to our truest selves. www.merrell.com
Socialize with us: @Merrell
Contact:
Teona Ostrov
212-679-2233
[email protected]
SOURCE Merrell
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