Hilton Worldwide Deploys MicroStrategy for Analytics

TYSONS CORNER, Va., March 3, 2015 /PRNewswire/ -- MicroStrategy^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Hilton Worldwide Holdings Inc. has deployed the MicroStrategy Analytics Platform™ to targeted business areas in support of Hilton's enterprise data platform.  Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.

"At Hilton, we're really the combination of several companies that have come together over the last 15 years," said Jess Petitt, Senior Director, Business Analytics at Hilton Worldwide.  "And through that, we've obviously created data governance issues that needed to be resolved. What MicroStrategy gives us is an enterprise analytics platform that sits on our enterprise warehouse. In the future, our goal is to enable our user community, from our executives all the way to property managers, to track KPIs across the organization and create visualizations, data discovery, and standardized reporting."

Hilton is focused on delivering KPIs from across the organization to drive strategic decision-making.  For targeted functional areas of the business, dedicated dashboards, reports, and analytics empower individual users to act on data-driven trends and outliers. Improved access to data will ensure that the right information is in the right hands as Hilton expands its enterprise analytics audience. To learn how Hilton Worldwide relies on MicroStrategy, visit: https://www.youtube.com/watch?v=OdXRpb4ky1A.

"Speed to market from an analytics perspective is crucial, and getting accurate data quickly into the hands of the right people using the right tools is integral to our analytics strategy," added Petitt.  "Our use of analytics is evolving for us as an organization.  We've been able to start driving insight into information that previously would have taken days or weeks.  As we continue to evolve as a company, we're going to be able to drive significant value to our decision makers and ensure that we're delivering on our business intelligence objectives."

"Hilton Worldwide has offered governed analytics a warm welcome," said Paul Zolfaghari, President, MicroStrategy Incorporated.  "Here is a terrific example of a leading global organization that has deployed MicroStrategy to analyze its corporate data in an exciting, user-friendly, and mobile way.  Unlike other stand-alone visual data discovery tools, MicroStrategy empowers an entire global operation with self-service productivity and the security, scalability, and governance of an enterprise-caliber analytics solution."

About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,300 managed, franchised, owned and leased hotels and timeshare properties, with more than 715,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide,  www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide, and www.linkedin.com/company/hilton-worldwide.

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable, and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter. 

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Claudia Cahill
MicroStrategy Incorporated
703-270-2207
[email protected]

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