Hip Hop Superstar Ludacris, Creator of Conjure Cognac, to Visit Philadelphia-Area Wine & Spirits Store Oct. 27

Oct 20, 2010, 10:42 ET from Pennsylvania Liquor Control Board

Will Autograph Purchased Bottles

HARRISBURG, Pa., Oct. 20 /PRNewswire-USNewswire/ -- Christopher Bridges, aka Ludacris, will meet with fans and sign purchased bottles of his Conjure cognac at the PA Wine & Spirits Store at 119 West City Avenue, Bala Cynwyd, from 5 p.m. to 7 p.m. on Wednesday, Oct. 27.

"Christopher Bridges is a three-time Grammy award winner and the highest-selling Southern hip-hop solo artist of all time, with more than 15 million albums sold in the United States and 20 million sold worldwide. He's also making a name for himself in the cognac market," said PLCB Chairman Patrick J. "PJ" Stapleton. "Bridges helped develop Conjure cognac, he's promoting it and we are happy to partner with him to bring it to our consumers."

As a fan of fine cognac, Bridges wanted to create something that he enjoyed drinking but was also accessible to his fans. Bridges traveled to the Cognac region of France to learn how it was made. He partnered there with world-renowned Birkedal Hartmann to handcraft Conjure, a unique blend of ugni blanc grapes from a variety of Cognac regions.  

Conjure sells for $32.99 for a 750 mL bottle and will be available for purchase at the store. The event tasting will be held from 5 p.m. to 7 p.m. and is complimentary for those 21 and older.

Editor's Note: Call the PLCB Press Office at 717-783-8864 to inquire about interviews with Ludacris.

Media contact: Stacy Kriedeman, 717-783-8864

SOURCE Pennsylvania Liquor Control Board