HIRO Media Announces Deal to Supply Viewster with Video Ad Server and ad Management Tools

TEL AVIV, Israel, February 14, 2012 /PRNewswire/ --

HIRO Media, leading video ad management and serving platform for content owners, publishers and media agencies, has signed a deal to become Viewster's video ad serving and management partner.

     (Photo: http://www.newscom.com/cgi-bin/prnh/20120214/511267 )

Viewster, leading VOD distributers to digital platforms globally, confirmed the recent partnership has already produced significant financial returns. CEO, Kai Henniges, said: "With the support of HIRO's tech and consulting team, we have succeeded in creating an operation that has seen substantial revenue growth and transformed Viewster into one of the leading ad supported online video operations globally."

Using HIRO Media's technology, Viewster monetizes premium content across a network of top publishers and IP platforms, utilizing HIRO's ad network multi dimensional bidding and low latency solutions.

This solution enables content owners to effectively manage large syndication networks in multiple territories and connect numerous ad networks and direct advertisers. HIRO's advertising waterfall system permits multi dimensional bidding to ensure that only campaigns delivering the highest revenue potential and fastest ad loads are presented.

CEO Kai Henniges added: "When we decided to move into online space, both as a destination site and as a syndication network, we researched the market to identify the best partner and selected HIRO for its unique capabilities."  

HIRO's technology advances deliverability and performance in all areas of the video advertising spectrum.  It provides solutions to agencies, content owners and publishers to manage their video ad sales, inventory and analytics while ensuring multi-platform delivery, support of VAST and VPAID standards and buying transparency. This announcement follows last month's announcement of a deal with Universal McCann.

Ariel Napchi, CEO of HIRO Media, said: "We are delighted to be working with Viewster and to help facilitate this remarkable growth in Internet ad revenue. We are able to offer ad-optimization and campaign management to increase the efficiency of campaigns while minimizing manual intervention and inconsistencies. The Viewster deal is being followed by several other deals in the sell side and buy side segments of the market that we will announce in the forthcoming weeks."

About Viewster:

Viewster is a video on demand service operating in 100+ countries and 8 languages  offering movies, TV shows and star interviews from hundreds of film makers and distributors both free and against payment. Viewster is pre-installed by all leading CE manufacturers globally on Internet connected TV sets, BluRay players and tablets. Viewster launched in 2008 and today has offices in Berlin, London, San Jose Timisoara and Zurich.

About HIRO Media: Conceived by media and advertising industry leaders, HIRO Media unites the power of online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. HIRO's platform provides a unified solution across all IP based devices. HIRO is a privately held company with offices in Tel Aviv, Silicon Valley, New York and Paris. For more information visit http://www.hiro-media.com

Editor' Notes
Media Contact: Anna Wharton
Email: [email protected]
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SOURCE HIRO Media