HITECH Answers and UBM Medica Announce Comprehensive Marketing and Distribution Partnership

PHOENIX and NORWALK, Conn., Jan. 12, 2012 /PRNewswire/ -- HITECH Answers, a leading provider of educational resources on the HITECH Act, the ARRA stimulus benefits and Meaningful Use (MU) announced today a unique marketing and distribution partnership with UBM Medica.

UBM Medica is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs.  HITECH Answers content will now be delivered to more professionals via the UBM Medica Partner Network.

Through this marketing and distribution partnership, medical practices benefit through easier and more extensive access to HITECH Answers content including:

• eLearning on the specifics of how to earn EHR Incentives.
• News and resources to gain a full understanding how to achieve Meaningful Use.
• Access to educational white papers, podcasts, webinars and other tools and resources.
• Registration to attend live e-learning sessions and other educational programs.

"We are very excited about the addition of the expertise and educational resources of HITECH Answers to our offerings," said Barron Hirsch, Senior Director at UBM Medica. "We offer detailed and targeted information to healthcare information professionals and this partnership expands our reach into the critical areas of EHR adoption, Meaningful Use, and other health IT topics impacting today's practices."

For more information, visit:  www.hitechanswers.net

About HITECH Answers

HITECH Answers is a leading provider of online educational resources for healthcare providers to learn more about EHR adoption. At the forefront of providing independent analysis of the HITECH Act since April of 2009, HITECH Answers offers news, resources and e-learning for physicians and hospitals to gain a complete understanding of the process of adopting certified EHR technology and achieving meaningful use. Learn more at: www.HITECHAnswers.net

About UBM Medica US

Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, drug databases, data services, live events, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com.  Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London.  For more information, visit http://www.ubmmedica.com/.

SOURCE UBM Medica