PITTSBURGH, Oct. 3, 2013 /PRNewswire/ -- HM Insurance Group earned an "Insurance Standard of Excellence" WebAward from the Web Marketing Association for its responsive hmig.com website that launched earlier this year.
To earn this award, the site was judged by at least three experts who evaluated criteria that included design, innovation, content, technology, interactivity, copywriting and ease of use. Each category was scored and averaged. Those achieving scores above the industry average were given Standard of Excellence nods.
"It's exciting to earn this recognition," Mike Sullivan, president and chief operating officer, said. "Technology and insurance don't always go hand-in-hand, but we know that to best meet our clients' needs in an evolving marketplace, we must provide them with mobile access, ease of use and worthwhile content."
HM earned its recognition among 1,500 entries from 40 countries. The competition format allows websites to compete head-to-head with other sites in the same industry and against an established standard of excellence. This WebAward recognition helps to demonstrate the effectiveness of HM's Web development efforts in delivering a user-friendly site for its clients.
About HM Insurance Group
HM Insurance Group (HM), headquartered in Pittsburgh, Pa., works to protect businesses and their employees from the potential financial risks associated with health costs. The company's product portfolio provides producers with health risk solutions that address a range of risk situations confronting employers, employees, health care providers and individuals. A recognized leader in employer stop loss, HM also offers provider reinsurance, workers' compensation (Pennsylvania only) and group supplemental insurance – critical illness, accident, disability income, hospital indemnity and term life – nationally through strategic distribution partners and individual critical Illness and accident insurance plans in Pennsylvania and West Virginia. Learn more at hmig.com.
SOURCE HM Insurance Group