NEW YORK, April 17, 2017 /PRNewswire/ -- hmbldt, the cannabis-based health and wellness company, is rallying the public to make April 20th the healthiest day of the year. The campaign, dubbed GO420, celebrates the healing powers of the plant by highlighting 420 healthy ways to experience the cannabis holiday or to GO420.
"For hmbldt, GO420 is about advocacy and April 20th is a great opportunity to use our platform to amplify and educate about the healing powers of the plant," says hmbldt CMO Derek McCarty.
The digital and social campaign, developed by business and agency partner Anomaly, begins rollout on April 17th with the rallying cry: Show us how you GO420.
The GO420.com Hub will serve as a one-stop aggregator of the 420 healthy ways to celebrate. Each of hmbldt's six formulas (Bliss, Relief, Calm, Sleep, Passion, and Arouse) have been matched with activities that the formula would best complement. Select #GO420 social posts from the public will also be featured across hmbldt social channels, providing an opportunity for participants to be entered for a chance to win a GO420 Kit.
Whether it is going for a hike, taking an extra lap on the bike, or simply trying a new restaurant, GO420 shines a big, bright light on the healing properties of the plant and 420 fun and healthy ways to celebrate the legendary holiday.
hmbldt, named one of TIME's Top 25 Inventions of 2016, is a cannabis-based health and wellness company founded on the premise that plant-based medicine can bring healing and happiness to the masses. Through six targeted formulas—Relief, Sleep, Bliss, Calm, Passion, and Arouse—hmbldt delivers safe, targeted, and effective solutions for some of our most common ailments. The proprietary hmbldt dose pen delivers precise doses, creating a reliable and repeatable experience. Based in California, the company takes an ethical approach to production which includes fully recyclable medical grade plastic and a rigorous testing process to ensure all products are safe and pesticide-free. www.hmbldt.com // instagram: @hmbldt
Jessica Sutton, firstname.lastname@example.org