Hobsons Reports Successful Year of Virtual Student Fairs

CINCINNATI, March 1, 2012 /PRNewswire/ -- After its first year of successful virtual student fairs, Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, reports that universities and students alike value its highly targeted, student-centric approach to these events. Using a variety of unique tactics and technologies to connect the right students with the right schools, Hobsons' virtual student fairs aim to maximize meaningful engagement for all.

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To increase student participation, Hobsons' virtual student fairs offer:

• Event times that accommodate international time zones and student schedules
• Live-chat translations with the option to save and download the dialogues
• Mobile access
• The chance to win USD 3,000 in scholarships

To improve the quality of student/school connections, Hobsons' virtual student fairs provide:

• Regionally focused events
• An environment divided by degree type
• Access to US schools only
• Exclusive focus on international student recruitment

"Hobsons' virtual student fairs offer a unique platform for universities to reach out to larger audiences of prospective students in targeted regions with a click of a computer mouse," said Krzysztof Zaba, director, International & Global Admissions for New York Institute of Technology. "It is incredible that prospective students, who are physically based in their home countries, can interact with admission counselors live to explore opportunities halfway around the world. The Internet creates so many new opportunities for us, and e-recruitment has become an integral part of our recruitment strategy. I was amazed that so many prospective students visited New York Institute of Technology's booth at the recent Asia, South America, and India virtual fairs, and I hope that we will see an impact of our work in the upcoming semesters."

For more information about Hobsons virtual student fairs, please visit the Hobsons website. Upcoming regional events include:

• March 3, Middle East and Africa
• March 31, Asia
• April 21, Latin America

About Hobsons

Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle including recruitment, enrollment, and retention. With end-to-end, enterprise-class products built from over thirty years of education experience and market knowledge, Hobsons helps more than 7,500 global secondary schools, colleges, and universities achieve their goals. A Daily Mail and General Trust (DMGT) subsidiary, Hobsons is headquartered in Cincinnati, OH with offices in Arlington, VA; Oakland, CA; London, England; and Melbourne, Australia.

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