HockeyShot Keeps Focus on Players as U.S. Hockey Continues to Grow

Hockey training brand limits tariff impact on U.S. customers while expanding its lineup of interactive training technology and gamified products.

TORONTO, Sept. 28, 2026 /PRNewswire/ -- With hockey participation reaching record levels in the United States, HockeyShot is investing in new ways for players to practice, compete, and develop their skills while keeping products accessible to American hockey families.

HockeyShot is helping limit the impact of the changing trade environment on American customers by not passing applicable tariff charges to customers at checkout. The decision reflects HockeyShot's commitment to the U.S. hockey market and the players, families, and organizations helping make hockey one of the country's fastest-growing sports.

Hockey Is Growing. So Is the Opportunity to Develop.

According to USA Hockey, participation has reached record levels, with strong momentum among young players and women and girls entering the sport.

As more Americans discover hockey, HockeyShot sees an opportunity to help players stay engaged, practice, and continue developing their skills.

The company's latest launches combine skill development, technology, measurement, and competition. The new SpeedScan Radar gives players instant feedback on shot speed, helping them track progress and compete with friends and teammates.

HockeyShot is expanding its app-based connected training platform with Snipes and Dangles. Snipes challenges players to improve shooting accuracy, while Dangles focuses on stickhandling through responsive drills and challenges.

Launching in November, SuperDeker Competition brings the same philosophy to competitive stickhandling, helping players develop their hands and skills while turning practice into a game.

"Improving your hockey skills takes hard work, but training can also be fun," said Brian Tatarnic, VP Marketing, HockeyShot. "We're bringing together technology, measurement and competition so players can see themselves improving and want to keep playing the game. That's when development really happens."

A Long-Term Commitment to U.S. Hockey

HockeyShot was founded in Canada, but players across North America have used its products for more than two decades.

"We're a Canadian company, but we're a hockey company first," said Tatarnic. "We share the same love of hockey with players and families across the United States. That's why we've chosen to limit the impact of tariffs on our U.S. customers and continue investing in products that help players develop and enjoy the game."

To celebrate hockey's return, HockeyShot launches its Back to Hockey contest on September 28, giving players a chance to win an ultimate hockey training setup.

As hockey continues to grow across the United States, HockeyShot is focused on helping the next generation discover the sport, develop their skills, and stay connected to the game.

Trade policies may change. But our shared love of hockey brings us together.

The Hockey Community Has No Borders.

About HockeyShot

HockeyShot is the largest online specialty retailer of hockey training equipment in North America, helping players develop their skills beyond the rink. For more than 20 years, the company has provided training products including Revolution synthetic skatable tiles, All-Star dryland surfaces, shooting, passing and stickhandling equipment, and interactive training technology. Visit hockeyshot.com to shop online or find a retailer.

Media Contact

Brian Tatarnic
VP, Marketing, HockeyShot 
1 877-438-6264
[email protected] 

SOURCE HockeyShot