MIAMI, Oct. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ -- ¡HOLA! TV is joining the campaign to raise awareness about breast cancer, which is celebrated every October all over the world. The channel will launch a campaign with the primary aim of getting a positive response from millions of women who follow the channel every day.
¡HOLA! TV will make use of October to invite its audience to take action by marking the date of their annual checkup on the calendar. This campaign, which has the slogan, Márcalo en rosa ('Mark it in pink'), will be present throughout the month, and will feature a series of on-air promotions with the channel's own talent.
In addition, the network will develop different initiatives in its programming, including guests on the show with the greatest resonance on the channel – Mundo HOLA – who will share their testimony, joining to support efforts to prevent this disease.
Márcalo en rosa will also be present on all digital platforms of ¡HOLA! TV, where every day thousands of followers interact with the channel's content, and where they will get advice and notes from celebrities who have managed to win the battle against this disease. Fans, for their part, will be able to share this information using the hashtag #Márcaloenrosa.
"The idea of this campaign is to obtain an immediate response, beyond informing and educating the audience, which we will also be doing. To have a direct impact, which is the action of scheduling this appointment. Today's woman is an active woman with many roles, both in and out of the home, so the idea is, just as with organizing other activities on her calendar, mark down the most important one: the date with herself," said Ignacio Sanz de Acedo, CEO and General Manager of ¡HOLA! TV.
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About ¡HOLA! TV
¡HOLA! TV is a joint venture made up of ATRESMEDIA TELEVISION, Spain's largest media conglomerate, and the magazine Revista ¡HOLA!, the most respected and exclusive source of news from all over the world on celebrities, royalty and members of the aristocracy. Founded in Barcelona in 1944, Revista ¡HOLA! publishes 30 editions that reach more than 120 countries, and has 20 million readers worldwide every week. ¡HOLA! TV's programming presents the best of the magazine ¡HOLA! reinvented for television with news, exclusives and special programming that reflect the style and philosophy of the ¡HOLA! brand, which is proud to present entertainment with respect and elegance. Our coverage includes exclusive access to stories of great human interest, programs on life style and with a special focus on news about royalty and members of the aristocracy all over the world. ¡HOLA! TV's main offices are in Miami, Florida, where daily programs and three original weekly shows are also produced from its studios at Imagina U.S. Another one of its weekly programs is produced at ATRESMEDIA TELEVISION studios in Madrid, Spain.
SOURCE Atresmedia Internacional