Holiday Cookie Baking Made Easy with Online Gadgets
Bakers Find Digital Inspiration, Tips and Recipes for a Sweet Season
MINNEAPOLIS, Dec. 2, 2014 /PRNewswire/ -- As ovens heat up and people go online for holiday baking inspiration, so will Betty Crocker, moving bakers to #GetYourBettyOn by providing tips and tricks to make the season memorable and stress-free.
Starting with National Cookie Day on Dec. 4, 2014, from 2 - 8 p.m. (CST), a team of Betty Crocker Kitchens food experts will be answering holiday cookie baking questions posted to its Facebook page through real-time video responses. Select fans will not only get their baking questions answered, they will receive a personalized video demonstration on how to solve their cookie dilemmas.
A series of quick how-to videos and recipes showcasing Betty's top 10 holiday cookies for kids can be found at the "Kids Cookie Corner" on BettyCrocker.com. The online hub serves as a one-stop cookie shop to spark easy holiday baking ideas and guidance.
"Betty has always been about sparking family connections in the kitchen by providing the inspiration and guidance," said Zoe Schwartz, associate marketing manager for Betty Crocker. "Through social media, live video and online resources we've been able to make it even easier for consumers needing help with holiday baking."
Finally, Betty Crocker is rallying bakers everywhere with this video featuring the punk rock tune, "Betty Crocker Punk Rocker," from the band Furious George with the legendary Dee Dee Ramone on guest vocals. Bakers are encouraged to share their cookie creations with #GetYourBettyOn on Twitter (@BettyCrocker), Instagram, Pinterest and Facebook.
About Betty Crocker
Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food." Since first published in 1942, over 75 million Betty Crocker cookbooks have been sold. BettyCrocker.com is one of the top websites in the food category and the Betty Crocker Facebook community has nearly 3 million fans. Betty Crocker™ branded products garner over $1 billion in sales annually. For more information, visit bettycrocker.com.
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SOURCE Betty Crocker
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