Holiday Hypermarket: Brits Indulge 25 per cent More on Travel in 2011

LONDON, December 20, 2011 /PRNewswire/ --

-Data gathered by Holiday Hypermarket shows that British holidaymakers are continuing to increase the amount they are willing to spend on their holidays-

Holiday Hypermarket, a UK based holiday comparison community, say the average holidaymaker spent 25 per cent more on their holidays in the last quarter of 2011 than they did in the same period in 2010.

Holiday Hypermarket found that its customers were spending an average of £533 on holidays to Benidorm and other exciting destinations between October and December in 2010. This figure contrasts sharply with the 2011 spend for the same months which went up to £667, an increase of £134. This amounts to a 25 per cent surge in spending.

Calum MacDonald, Online Marketing Manager for Holiday Hypermarket comments: "Amid a great deal of financial turmoil, British consumers are still very interested in spending money on trips abroad. We saw spending dip considerably several years ago, but since then there has been a clear upward trend."

Holiday Hypermarket offers British customers the chance to purchase excellent value holidays to destinations all over the world. In recent years, holidays to Malta and other nearby destinations have been most popular, yet the company say its customers are also keen to head to countries further afield.

MacDonald continues: "Holidays are an important way to relax and spend time with friends and family. Given the recent economic turmoil, we are very pleased to see that Brits continue to highlight holidays as invaluable time to dedicate to themselves. In 2012, we expect this trend to persist as our customers continue to get the most out of their time off."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket