Holiday Season is Golf Season as Edwin Watts Golf Debuts Golf's "Green Friday" on November 18th

FORT WALTON BEACH, Fla., Nov. 15, 2011 /PRNewswire/ -- With Black Friday reserved as the most popular holiday shopping day for consumer products, the sporting goods industry now has a day for one of its leading holiday shopping categories: golf equipment. Today, Edwin Watts Golf Shops, LLC, one of the world's largest specialty golf retailers, announced that Friday, November 18th, will become Golf's "Green Friday," creating an unmatched shopping experience at more than 90 retail locations, and online at www.edwinwattsgolf.com.

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To kick-off the golf holiday buying season, Golf's "Green Friday," will begin on November 18th at all 90+ Edwin Watts Golf locations, with the first 25 customers in attendance at each store receiving a popular Edwin Watts Golf logoed ditty bag.  In addition to the incredible in-store offers on November 18th, a breadth of Internet-only specials will be featured at www.edwinwattsgolf.com.  

"While Black Friday and Cyber Monday are recognized as the premier shopping days of the year, golf now has its own unique shopping experience with the debut of Golf's 'Green Friday,'" said John Watson, CEO, Edwin Watts Golf Shops.  "There is not a more popular sport when it comes to holiday gift giving and we believe Golf's 'Green Friday' is a great way to tee off the holiday season while promoting the best the game has to offer."

Whether buying for an avid golfer, a newcomer to the game, a female, senior or junior golfer, golf shoppers simply can't beat the savings at the Golf's "Green Friday" extravaganza.  In fact, shoppers looking for that perfect golf gift will find unmatched offers on a wide selection of golf clubs, apparel, accessories and electronics from golf's leading brands, as well as unique holiday golf gift baskets, among other exciting products.  In addition, The "Watts Guys," the leading experts on everything golf, will be available at every store to provide expert insight on selecting the perfect gift for any golfer; as well as being available to perform expert performance fittings to custom match golfers with the proper equipment to fit their game.

Golf's "Green Friday" initiative comes on the heels of Edwin Watts Golf's successful THINK GOLF IT'S FRIDAY TOUR™.  The TGIF TOUR™ turned into the golf industry's largest grassroots consumer retail tour in 2011 with a full schedule of 60 weekend/weeklong events encompassing a breadth of interactive activities, including new product testing, PGA TOUR player appearances, performance fittings, short game clinics, special deals, giveaways and more.  In fact, more than 55,000 golfers and golf consumers participated in TGIF TOUR™ activities.  

Edwin Watts Golf is the #1 source for equipment, apparel and accessories from the best names in golf and each respective shop is equipped with the latest technology, including swing analysis, launch monitor, club repair facility, and much more.  Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others.  Edwin Watts Golf Shops has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at www.edwinwattsgolf.com, along with the Company's direct catalog sales business.

Store hours vary by location, please visit www.edwinwattsgolf.com for the store hours in each respective market.

About Edwin Watts Golf

Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

SOURCE Edwin Watts Golf Shops, LLC