Holiday Shopping 2016: Mobile Wins and Black Friday Goes Digital
01 Dec, 2016, 03:21 ET
PITTSBURGH, Dec. 1, 2016 /PRNewswire/ -- Fake app concerns aside, mobile shopping had its best Thanksgiving weekend in history. And, for the first time ever, Black Friday online sales eclipsed Cyber Monday's.
To learn more about holiday shoppers, retail's leading mobile app and site developer Branding Brand analyzed 30 million of the online visits that occurred on its platform over the Thanksgiving/Cyber Five weekend (November 24 - 28).
Is Mobile King?
Branding Brand's analysis showed that retailers received more traffic from smartphones than desktop computers on all days except Cyber Monday. Compared to last year, overall mobile revenue grew by 30% during Thanksgiving Weekend. Desktop revenue grew by 6%.
Even though desktop was responsible for 60% of all Thanksgiving weekend revenue, several of Branding Brand's clients saw mobile completely take over.
"Mobile beat desktop in revenue for several of our clients on all or most days of the Cyber Five," said Chris Mason, CEO and Co-founder of Branding Brand. "Over the holiday weekend, our standout retailers in mobile revenue actively marketed to their younger demographic on their phones or ran effective conversational commerce campaigns to stay top-of-mind with their customers."
Black Friday Goes Digital
Black Friday saw 31% more online revenue than Cyber Monday this year. Year-over-year, online revenue increased for the same day by 84%.
"Cyber Monday has become outdated," said Mason. "With a smartphone in their pockets, shoppers can browse and buy instantly. They don't have to wait for work on Monday for an internet connection and a desktop computer."
Related Consumer Survey
Supporting information from consumers can be found in Branding Brand's Holiday Cyber Five Survey, where shoppers shared details about their buying and satisfaction, including:
- Most shoppers will continue to browse and purchase gifts on their smartphones.
- Nearly 60% of shoppers said they bought more online during Black Friday than any other day of Cyber Five.
About Branding Brand
Branding Brand is the retail industry's leading digital commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."
SOURCE Branding Brand
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