Holistic Select® Natural Pet Food Issues Casting Call For National Ad Campaign

TEWKSBURY, Mass., June 22, 2011 /PRNewswire/ -- Pet-wise parents across America - get ready for your close-up!  Holistic Select® natural pet food is offering the chance for one pet parent and his or her dog or cat to star in an upcoming national ad campaign.  Through the Holistic Select Casting Call, the natural pet food company is searching for people who embrace a holistic lifestyle not only in their lives but also their pets'. One grand prize winner and his or her pet will win a professional photo shoot, the opportunity to be featured in an upcoming advertisement and a 10-year supply of Holistic Select pet food.

(Photo:  http://photos.prnewswire.com/prnh/20110622/NY23994 )

(Logo:  http://photos.prnewswire.com/prnh/20110402/NY76286LOGO )

To enter:

• From June 20 to July 24, visit Holistic Select on Facebook (www.facebook.com/holisticselectpetfood) and click on the Holistic Select Contest tab
• Customize the pet-wise parent ad template with:
  • A recent photo of you and your dog or cat
  • A headline that best describes your relationship and the bond you share

All entrants will receive a $10 coupon for Holistic Select pet food.   People can also opt to share their entry with friends and family, via Facebook, and even download a custom profile picture. Each week, one photo entry will be randomly selected as the "Pet-Wise Parent of the Week" on Holistic Select's Facebook page.  

From July 27 to August 19, America will have the opportunity to vote from the gallery of entries to determine the top fifteen "Fan Favorites," each of whom will win a year's supply of Holistic Select natural pet food. The grand prize winner of the Casting Call will be announced on August 31.  

"The Holistic Select Pet-Wise Parent campaign celebrates the deep relationships pet parents have with their pets," said Thano Chaltas, chief marketing officer, WellPet.  "The Casting Call promotion gives our consumers the opportunity to share their holistic pet parenting relationships and to learn about those of others."

NO PURCHASE NECESSARY.  The contest entry period opens on Monday, June 20, 2011 at 12:01 am ET and closes on Sunday, July 24, 2011 at 11:59 pm ET.  Open to residents of the United States who are at least 18 years of age at the time of entry and who own a dog or cat.  Up to three entries can be submitted per person.  Void where prohibited.  Complete official rules and important terms and conditions are available at www.facebook.com/holisticselectpetfood.

About Holistic Select® – Pet Food for the Pet-Wise Parent.™

Holistic Select, a proud member of the WellPet family of brands, is the line of pet food and snacks for the pet-wise parent.  Holistic Select is built on a foundation of premium proteins, fats and carbohydrates, and is filled with a unique set of Select Actives® known as "Nature's Power Ingredients."  This complementary blend of enzymes, direct fed microbials, botanicals and phytonutrients provides superior nutritional benefits and enhances the whole body health of pets. Holistic Select food and snacks have no added artificial colors, flavors or synthetic preservatives.  Visit: http://www.holisticselect.com to learn more.  Find Holistic Select on Facebook at http://www.facebook.com/holisticselectpetfood and Twitter at http://twitter.com/holisticselect.

SOURCE Holistic Select