Hollywood-Based Chaotic Good Studios Makes Key New Hires Signaling Expansion; Company Develops Original Content For Multi-Platform Franchises Across Film, Television, Gaming, Publishing, Mobile And Streaming

LOS ANGELES, June 22, 2016 /PRNewswire/ -- Chaotic Good Studios, the first of its kind franchise-focused content company devoted to developing expansive franchises for globally recognized brands across the entertainment landscape, and creators of premium analytic tool Fanalytics, grows its executive ranks with key new hires in creative, strategy and research. Launched in October 2014 by a team of seasoned executives from feature film, television, digital content, gaming, publishing and advertising, Chaotic Good helps the industry better understand how consumers are engaging with their brands on a global scale.  They partner with clients, some of which are home to the most popular entertainment in the world, to understand and to expand on how they offer their intellectual properties to existing fans and new audiences around the world. Chaotic Good creates original content that attracts deep fan engagement on multiple platforms. Their key new hires signal the company's move into boosting original content creation for the studio and puts them in a strong position to roll out their own original slate in film, television, digital and emerging platforms such as virtual reality.

Chaotic Good's Luke Ryan, Founder and Chief Executive Officer and Sascha Hecks, Chief Operating Officer, announced today that Corey Sienega will join the entity as President of Development and Production. Writer and director John Wikstrom, creator of the hit viral video "Player Two," will serve as Director of Creative Affairs. Sienega will report to Ryan. Wikstrom will report to Sienega.

Sienega and Wikstrom will be based in the Los Angeles headquarters, along with Chaotic Good founding partners Ryan, Hecks, Magnus Kim, who serves as Chief Innovations Officer and Flourish Klink, Chief Research Officer. Dana Reback, a recent graduate of MIT, also joins the company's analytics team as Director of Research and Insights, reporting to Klink.

Chaotic Good works with studios, networks, gaming, publishing, mobile and streaming companies to add exponential value to their intellectual property and franchise libraries. They provide a measurement standard to quantify audience engagement in a way that complements traditional tracking and ratings that don't take critical indicators such as audience engagement and behavior across multiple platforms into account. They utilize that research to develop new worlds for existing properties with storylines rich enough to live on any platform, enabling deep engagement with multiple audiences. Sienega will be instrumental in leading what is a major priority for Chaotic Good—bolstering original content production for the studio.

Sienega has produced seven theatrical features and a mini-series, most recently the horror/thriller "Kristy" for The Weinstein Company/Netflix written by Tony Jaswinski and directed by Olly Blackburn through her production shingle, La Sienega Productions. She is also a founding partner of Geek Magazine and Geek Media Ventures, a branded media business working in genre publishing, comic books, television, film and online entertainment.  She served as President of Production for David Kirschner Productions where she developed and produced both live-action and animated films, including The Weinstein Company's Golden Globe nominated "Miss Potter" (starring Reneé Zellweger); New Line's comedy-drama "Martian Child" (starring John Cusack); "Secondhand Lions" (starring Robert Duvall, Michael Caine and Haley Joel Osment); Lions Gate Films' "Frailty" (starring Matthew McConaughey and directed by Bill Paxton); and Universal's "Bride of Chucky." In 2008, Sienega was honored by The Hollywood Reporter as one of the 25 most powerful Latinas in Hollywood.

Wikstrom recently celebrated unprecedented acclaim from top publications for his short film, "Player Two," which became a viral video success, surpassing 2 million views in a matter of days.  The inspirational and tear-jerking story follows a son who lost his father and finds a way to connect once more. Wikstrom has also worked across the advertising industry with commercials, animation and film and has had additional film shorts premier during the Tribeca Film Festival.

An MIT graduate, Reback was awarded first place in the Boit Manuscript Prize in 2013 for long fiction, essay and drama works as well as the IRTS Fellowship by the IRTS Foundation in 2015. An integral part of the Fanalytics team, Reback provides insight on building and preserving evergreen "fandoms" throughout the development of a franchise and works closely with client creative teams to shape a story and strategy to best appeal to specific target audiences.

For more information, visit www.chaoticgoodstudios.com.

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