Hollywood Fashion Secrets Reveals More Styling Secrets, Shares Makeup Tips And Announces New Products To Solve Everyday Beauty Challenges

MINNEAPOLIS, Dec. 5, 2013 /PRNewswire/ -- Hollywood Fashion Secrets, the company that created Fashion Tape and the Style Essentials category more than a decade ago, announced today the expansion of its Beauty Collection, a grouping of  must-have everyday beauty solutions including innovative new Eye Makeup and Nail Polish Corrector Swabs and a handy, purse-ready Perfume Atomizer.

Secrets #28, #29, and #30 join the expanding beauty line offered from Hollywood Fashion Secrets. 

"To achieve flawless makeup, we are revealing a makeup tip and beauty secret for all: our eye makeup and nail polish corrector swabs," said Jane Dailey, Fashion Fairy Godmother and President of Hollywood Fashion Secrets. "These cotton swabs offer quick, portable and precise touch ups that cotton balls or wipes just can't master.  Just snap the swab stick and you can expertly correct common daily beauty challenges -- like mascara or nail polish smudges -- with ease."

Both swab products come in a convenient storage case with 24 pre-filled portable cotton swabs. The Eye Makeup Corrector Swabs contain a vitamin E & aloe vera formula – among the best eye makeup removers. The Nail Polish Corrector Swabs include a soy-based, acetone-free nail polish remover. 

"Many of our product innovations are the result of a dialogue with our fans and shoppers," said Dailey.  "They rely on our fashion line, especially our fashion tape products, to help them solve their daily getting- dressed challenges and so they often come our way and share additional daily challenges. These new beauty product innovations are the result of consumer feedback and input."

Dailey noted that they heard that many women often lug their favorite fragrance in large bottles in their handbag so they can refresh-on-the-go. The new Perfume Atomizer is designed to eliminate the need to tote a bulky bottle, Dailey said.   

"Our Perfume Atomizer is easy to fill by removing the fragrance cap and injecting the fragrance into the Atomizer through an injection hole on the bottom. You can keep the bottle at home! The sleek capsule is no-drip and purse-ready and offers 60 quick-spritz sprays of your favorite fragrances," she noted.

Dailey said that the company's beauty line continues to expand and also includes such essentials as Oil Blotting Tissues that instantly absorb surface oil without disturbing makeup for a shine-free complexion, and Deodorant Wipes, which instantly wipes away odor while re-applying deodorant.

"This is genius!" said a beauty editor at a recent showroom event in New York City to launch the Perfume Atomizer.  "Everybody needs this item."

Unique Holiday Gift Ideas
Pair the swabs, $6 each, with Eye Makeup and Nail Polish in the latest hues of the season for a unique gift.  Or make a common gift idea even more special by teaming the Atomizer, $10, with the hottest fragrance.

The new products are available at hollywoodfashionsecrets.com and retailers nationwide.

About Hollywood Fashion Secrets
Hollywood Fashion Secrets, based in Minneapolis, Minn., is the originator of Fashion Tape and the creator of the Style Essentials category, a new product category in the fashion & beauty industry aimed at delivering useful, everyday items, tools and secrets that help women solve daily fashion and beauty challenges.  Founded in 2001 with its first product, Hollywood Fashion Tape® -- the original Fashion Tape – the team arrived on the fashion scene intent on helping women keep garments perfectly in place.  From keeping deep plunging necklines intact for special occasion styles and solving cardigan gaps for everyday dressing to executing on-trend layering looks and DIY fashion with ease, Hollywood Fashion Secrets' Fashion Tape has been there from the beginning.  Since its launch, the company has sold more Fashion Tape than any other brand – over 40 million feet of tape – enough to stretch from New York City to Milan and back again!

Today, the company's product collection covers a range of 30-plus Style Essential items including the Breast, Bra and Nipple collection with such innovative necessities as breast lift tape, silicone nipple concealers, clear bra straps, breast enhancers and bra converting clips; the Fashion Tape line offers a range of Fashion Tape solutions from varying length strips and shapes to accessory dots and more; the Clothing Care line includes the sweater saver stone, deodorant removing sponge and garment shields, among others; the Pant Alteration assortment offers the Hip Hugger back belt, boot straps for a snug jean into boots tuck-in and temporary hem tape to adjust jean length for heels to flats; the Wedding assortment delivering a range of special occasion items for the bride and bridal party to get ahead of common styling snafus on the big day;  as well as the Beauty collection, which continues to be enhanced.  Hollywood Fashion Secrets is the definitive voice on Style Essentials and solution secrets to provide women the ability to feel fabulous and fearless no matter what they're wearing.  The company's Style Essential items can be found at national retailers such as Old Navy, JoAnn, CVS and others, as well as www.hollywoodfashionsecrets.com.  Join HFS virtual fans at http://www.facebook.com/hollywoodfashionsecrets.

Media: Mardi Larson, 612.928.0202 or [email protected]

SOURCE Hollywood Fashion Secrets