NEW YORK, April 14, 2014 /PRNewswire/ -- Penske Media Corporation (PMC) has promoted HollywoodLife.com's Executive Editor William Earl to the company's new role of Senior Editor of PMC Brands.

Earl will work with managing editors across all PMC brands to enhance site metrics and readership, advise on editorial operations across all aspects of site coverage to augment content quality and overall engagement with PMC's growing audiences. He will also work with PMC product teams to improve content workflows and tools for all sites.

PMC's Senior Vice President of Digital Craig Perreault, to whom Earl will report, said, "William has shown a great level of skill and dedication in helping HollywoodLife.com reach record-breaking size and become a must-read brand in celebrity news. We're excited that he's joining the corporate team to help further drive PMC's editorial strategies across our entire portfolio."

Earl first joined HollywoodLife.com brand in early 2011. Quickly moving up the ranks from Weekend Editor to Senior Editor and then Managing Editor, before reaching his most recent post as Executive Editor, Earl has helped shape the site's distinctive editorial voice. His tenacious drive and his deep knowledge of digital media has helped propel HollywoodLife.com's traffic to its current 25 million unique views per month.

"William has been instrumental in growing Hollywoodlife.com to 25 million monthly uniques and 150 million page views," says Bonnie Fuller, President and Editor-in-Chief of Hollywoodlife.com. "He will bring this incredible energy and work ethic to his new role working with all the PMC content brands."

Earl will officially begin his new role August 1 and will continue to be based out of PMC's New York offices.

About PMC
Penske Media Corporation (PMC) is a leading digital media and publishing company founded by Jay Penske in 2004. One of the world's largest digital media companies in the world, PMC operates more than 20 websites as well as 40 annual events and conferences. PMC's unique and growing portfolio of brands publishes the web's best original content in entertainment, sports, breaking news, media, finance, technology, fashion, beauty, and health. PMC Studios, Deadline.com, Variety, OnCars, HollywoodLife, ENTV, India.com, Movieline, TVLine, BGR, AwardsLine, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit: www.PMC.com or its digital properties directly.

About Hollywood Life
HollywoodLife.com launched in 2009 and has quickly become a top online destination for celebrity, fashion, beauty, entertainment and baby news, with explosive audience growth breaking traffic records on a near-monthly basis. Led by President & Editor-in-Chief Bonnie Fuller, Hollywood Life captures and celebrates the essence of the celebrity "Hollywood" lifestyle. Stars entertain, but they also inspire and profoundly influence what women see, hear, do, buy and share. Women identify with celebrities – their trials, triumphs, romances, obsessions, and diversions. Hollywood Life doesn't just report the scoop; Hollywood Life relates it to women's personal lives allowing real women to connect through the lens of celebrity.

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SOURCE Penske Media Corporation