Hollywood Studios International's Photo Subsidiary iCreate Adds Award Winning Photographer Roger Erickson to Roster

Mar 24, 2010, 21:24 ET from Hollywood Studios International

BEVERLY HILLS, Calif., March 24 /PRNewswire-FirstCall/ -- Just one month after Hollywood Studios International announced the formation of iCreate, their boutique photo agency, the burgeoning company has announced they will now represent award-winning photographer Roger Erickson. "Having such a talented individual as Roger on our team gives us a professional with years of experience working with widely recognized international brands," said Leigh Andersen, managing director of iCreate. "Roger's achievements in photography speak for themselves, and his ability to work with models, musicians, actors and other celebrities is highly regarded throughout the industry."

Steven Saxton, Chairman and CEO of Hollywood Studios International, is pleased with the agency's quick development and says it is exceeding his expectations. "HSI is thrilled with the rapid and consistent growth that iCreate has shown since its launch just last month," Saxton said. "We are excited to be at the forefront of artist representation, and look forward to continued synergy among all of the HSI brands."

Erickson, an accomplished photographer with more than 15 years of commercial photography experience, comes to iCreate with a resume overflowing with work for some of the largest brands and publications in the world. Regularly called on for his ability to shoot a variety of styles, he has proven to be invaluable for his range, which spans from arty, high concept shoots to compelling portraiture. He looks forward to the opportunities that iCreate and HSI offer and is excited to be on board. "Given Hollywood Studios International expansion domestically and globally, I feel that working with industry veteran Steven Saxton will provide excellent exposure at the forefront of the entertainment industry," Erickson said.

Throughout his lengthy career his work has been featured in Entertainment Weekly, Rolling Stone, ESPN, Newsweek, The Advocate and Vogue Mexico, among many others, and he has worked with such international brands as Lexus, Mercedes Benz, Gatorade, Fox and Royal Caribbean. A fixture in the music industry, he is regularly hired to shoot album packaging and promotional photos and has done so for the likes of LL Cool J, Lil'Kim, JaRule, Brandy, Musiq, Danity Kane and Jim Jones. His work is featured in the books "Hip Hop Immortals," "More Body and Soul," and "Indochine." Erickson has photographed hip-hop superstar Eminem for the cover of Britain's Q, New York Giant's running back Tiki Barber for Men's Fitness, the cast of My Name Is Earl for TV Guide, a myriad of celebrities, from Samuel L. Jackson to Ozzy Osbourne, and beautiful models for countless publications and campaigns, proving that he is a master behind the lens.


iCreate represents world-class photographers in New York and Los Angeles. This is a very specialized business that selectively identifies the truly rare talent and promotes the professional careers of these artists, with photographers specializing in portraiture, fashion, commercial and entertainment advertising and fine art.


Hollywood Studios International (Pink Sheets: HYWS) is a privately held media holding company focused on the intelligent deployment of capital in the entertainment industry. The company has developed a portfolio of fee-based businesses ranging from talent representation to international distribution. Following the current round of private funding, the Company intends to file with the SEC to be a publicly traded company.


This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that all forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by the Company or any other person that the objective and plans of the Company will be achieved.

SOURCE Hollywood Studios International