WASHINGTON, April 19, 2012 /PRNewswire/ -- Once thought to be solely the domain of the Hollywood in-crowd, image consulting services have now taken a foothold on the East-Coast and are in fact thriving in the Nation's capital. If the current recession has done one thing then it is to have affected all sections of the economy with equal force. It has not gone unnoticed that the downturn shifted the locus of power to Pennsylvania Avenue and Capitol Hill.
Now, businesses such as HET Communications are meeting a noticeably growing demand from anyone for a unique brand, to stand out from the crowd, to make a great first impression and to ultimately, get the deal! It is a logical development that as private sector dollars have dried up and globalization has forever changed the playing field, the ultra competitive D.C. metro area with its high concentration of power brokers, wheeler-dealers, and diplomatic corps would provide fertile soil for this trade to take hold. Image consulting, after all, is in the business of delivering a competitive edge.
"We really noticed a spike in demand for image consulting services not just from the usual suspects – movie stars, celebrities, but from folks like single professionals looking to perfect their overall look for a date, company CEOs to be the face for the corporate brand, students looking forward to that first interview after college, or entrepreneurs looking to perfect their brand in order to compete with the big guys. A strong first impression is vital to help you close that deal and convince the decision maker that your brand is worth the investment," says Helga Elli Thomas, founder of HET Communications. Nowadays it is not at all unusual to see salespeople, accountants, realtors and lawyers looking to become more polished before a potential client. "We only work with the best of the best, and there is no one better than the Hollywood insiders," says Helga Thomas. HET Communications' strategy is to transfer the West Coast know- how in this field to the East Coast and is currently interviewing Hollywood Image Makers to work with HET in the most powerful city in the world.
Bottom line: The way you present yourself and the way others view you can make or break your endeavor. A powerful first impression is the "secret handshake" (metaphorically speaking) that gets you in the door!
HET Communications is the premier full service executive support firm for the Nation's Capital.
Contact: Helga Thomas, Tel: 480.205.8808
SOURCE HET Communications